Telitha E. Lindquist College of Arts and Humanities 165 be placed on combining strategic thinking with powerful writing to produce a variety of effective messages aimed at different audiences. In addition, students will develop a broad-based understanding of how each of these modes of communications function both separately and interdependently to produce a coherent organizational message. Prerequisite: MPC 6000 or permission of MPC Advisor. MPC 6250 - Interviewing Credits: (3) This course will explore various types of interviews conducted in work and personal situations: Recruiting, Performance Appraisals, Informational, Survey, Persuasion, Counseling, and Health Care. While core communication skills are important across types of interviews, interviewing strategies can differ greatly based on different contexts, specific situations, and personalities of interviewers and interviewees. MPC 6300 - New Media in Professional Communication Credits: (3) Typically taught: Summer [lst Blk] New media allow all individuals and organizations to effectively interact with their audiences on an ongoing basis. This course addresses how new and emerging media technologies such as social networks, social media, blogs, podcasts, video sites, search engine management tools, and even virtual worlds can be leveraged by communication professionals in order to further meaningful relationships with their internal and external audiences. This course will give students greater understanding of new media required to allow a rethinking of the overall communication process. As a result students will develop effective communication strategies specifically geared toward the needs of their organization or field of interest. Prerequisite: MPC 6000 or permission of MPC Advisor. MPC 6400 - Leadership Communication Credits: (3) Typically taught: Spring [lst Blk] Communication is the core of organizational leadership. This course is designed to explore both the theoretical and practical aspects of leader- and followership embedded in complex environments with an emphasis on recognizing and managing change. Leadership in organizations will be examined from a variety of perspectives including historical, ethical and critical. Key topics include leadership traits and skills, leadership roles and behaviors, power and influence, theories of leadership, leading change, ethical leadership, and developing leadership skills. The course includes experiential activities using cases, role plays, and action learning projects to develop relevant skills. Prerequisite: MPC 6000 or permission of MPC Advisor. MPC 6450 - Advanced Organizational Communication Credits: (3) This course provides a graduate-level overview and introduction to the discipline of organizational communication in a global world. Class readings and discussions will include topics such as organizational structure/process, rationality and decision-making, (sub) cultures and socialization, individual and collective identities, networks, leadership, teams, power/control, conflict, change, technologies, and ethics. Case studies from current events and guest speakers will be used to apply theoretical concepts to actual organizational life. MPC 6500 - Topics in Professional Communication Credits: (3) variable title Typically taught: Summer [2nd Blk] The study and application of professional communication in contemporary society is dynamic and ever changing. This course will provide students with opportunities to explore specialized topics in a seminar format. This course may be repeated once as elective credit with different titles and topics. Prerequisite: MPC 6000 or permission of MPC Advisor. MPC 6600 - Strategic Communication Credits: (3) Typically taught: Spring [2nd Blk] Effective strategic communication and planning is essential to any organization. This course helps students to understand and develop skills to create and manage internal and external messages for different situations, industries, and locations. Students prepare for effective strategic communication by asking and answering the right questions about the goals of the organization, its members, stakeholders and others who impact its operation, such as regulatory bodies. Effective strategic communication and its planning consist of the optimal use of people, budgets, tactical elements, and media in a chaotic, changing world. Prerequisite: MPC 6000 or permission of MPC Advisor. MPC 6700 - Research Methods for Professional Communication Credits: (3) Typically taught: Fall [2nd Blk] Communication must be measured in order to evaluate its effectiveness, to refine and improve results, and to demonstrate value to an organization. This course reviews methods available to professional communicators to measure and evaluate research regarding the performance of a particular communication medium or an integrated communication campaign. Students receive instruction on commonly used professional research methodologies such as focus groups, surveys, usability studies and test-and-control methods to learn how to run studies on a "shoestring budget." For projects with research budgets, students learn what to look for when hiring a research firm and how to evaluate and implement the research findings. Prerequisite: MPC 6000 or permission of MPC Advisor. MPC 6900 - Thesis/Project I Credits: (3) Typically taught: Fall [Full Sem] Spring [Full Sem] In this course students will continue their theses or projects Weber State University 2013-2014 Catalog