344 John B. Goddard School of Business and Economics settings (e.g., labor negotiations, contract provisions, vendor arrangements). Prerequisite: Business Foundations; BSAD 2899 , MGMT 3300 . MGMT 4800 - Independent Research Credits: (1-3) Directed research and study on an individual basis. Prerequisite: Business Foundations; BSAD 2899 ; Senior Standing; Written Instructor Approval. May be repeated until a total of 4 hours credit is accumulated. MGMT 4810 - Experimental Courses Credits: (1-3) Experimental or one-time courses designed to fill a need in the community or investigate interesting and unusual topics. May be repeated 5 times with a maximum of 6 credit hours with different topics. MGMT 4850 - Management Study Abroad Credits: (1-3) Typically taught: Fall [Full Sem] Spring [Full Sem] Summer [Full Sem] This course is designed for students who wish to explore management theory and practice in countries other than the U.S. Students will study international business as offered through a partner university (or other university with department chair approval). Prerequisite: BSAD 2899 . May be repeated once up to 6 credits. MGMT 4860 - Management Internship Credits: (3) Typically taught: Spring [Full Sem] A structured professional-level field experience. The student will be counseled and supervised as he/she applies and integrates the knowledge and skills obtained through the Management program courses. Students receiving credit in this course cannot also receive credit in MGMT 4865 . Prerequisite: Business Foundations; BSAD 2899 ; Senior Standing; Instructor approval. MGMT 4865 - Human Resource Internship Credits: (3) Typically taught: Spring [Full Sem] A structured professional-level field experience. The student will be counseled and supervised as he/she applies and integrates the knowledge and skills obtained through the Human Resource or Management program. Students receiving credit in this course cannot receive credit for MGMT 4860 . Prerequisite: Business Foundations; BSAD 2899 ; Senior Standing; Instructor approval. Course Descriptions - MKTG Department of Business Administration MKTG 3010 - Marketing Concepts and Practices Credits: (3) Typically taught: Fall [Full Sem, Online] Spring [Full Sem, Online] Summer [Full Sem, Online] This course includes planning, implementation, and control of the marketing process; consumer behavior; marketing research; segmentation and target marketing; and consideration of price, place, and promotion. MKTG 3100 - Consumer Behavior Credits: (3) Typically taught: Spring [Online] Summer [Full Sem] The application of psychological, sociological, and anthropological findings to the purchase and consumption of goods and services by ultimate and industrial consumers. Prerequisite or concurrent enrollment: MKTG 3010 . MKTG 3200 - Selling and Sales Management Credits: (3) Typically taught: Fall [Full Sem] Spring [Full Sem] Theory, methods, and techniques of personal selling in professional settings including analysis of buyer behavior, the delivery of customer satisfaction, and integration of personal selling with other marketing communication tools. Sales management includes managing the sales force, salesperson selection, deployment, compensation, training, field supervision and industrial marketing management. Prerequisite: MKTG 3010. MKTG 3450 - Promotion Management Credits: (3) Typically taught: Fall [Full Sem] Spring [Full Sem] Strategic development of advertising, sales, sales management, public relations, and sales promotion programs. Prerequisite: Business Foundations; BSAD 2899 , MKTG 3010 . Prerequisite or concurrent enrollment: MKTG 3100. MKTG 3500 - Retail Management Credits: (3) Typically taught: Fall [Online] Spring [Online] Consideration of issues concerning the establishment and management of retail institutions. Prerequisite: Business Foundations; BSAD 2899 ; MKTG 3010 . Weber State University 2013-2014 Catalog