John B. Goddard School of Business and Economics 345 MKTG 3600 - International Marketing Credits: (3) Typically taught: Fall [Full Sem] Spring [Full Sem] In this course students will learn the problems and procedures of marketing in foreign countries, including effects of foreign cultures and marketing systems on the design of marketing programs. Prerequisite: Business Foundations; BSAD 2899 ; MKTG 3010 . MKTG 3700 - Business Studies Abroad - International Marketing Credits: (3) Typically taught: Fall [Full Sem] Spring [Full Sem] Summer [Full Sem] Basic principles of international marketing. Fundamentals of international market research including macro and micro- level analysis. Discusses international marketing as part of a global strategy. This course is taught at Fachhochschule Hof, Germany during each fall semester. Students enrolled in this course have to participate in the Study Abroad Program (Contact: Doris Geide-Stevenson, ext. 7634, dgsteven@weber. edu). Prerequisite: Business Foundations; BSAD 2899 , MKTG 3010. MKTG 4200 - Internet Marketing Credits: (3) Typically taught: Fall [Full Sem] Spring [Full Sem] This course is an elective course for Information Systems & Technologies and Marketing majors. The course deals with the steps used in developing a marketing plan, orienting the plan to developing an Internet presence, and developing a World-Wide Web site to implement the on-line components of the plan. Prerequisite: Business Foundations; BSAD 2899 , 1ST 3110 , MKTG 3010 . MKTG 4400 - Marketing Strategy Credits: (3) Typically taught: Fall [Online] Spring [Online] This course centers on gaining and sustaining competitive advantages. It entails analyzing customers, competitors, and internal capabilities; then making appropriate product, pricing, promotion, and distribution decisions. Prerequisite: Business Foundations; BSAD 2899 ; ACTG 2020 ; MGMT 3200; MKTG 3010 . MKTG 4800 - Independent Research Credits: (1-3) Directed research and study on an individual basis. May be repeated until a total of 4 hours credit is accumulated. Prerequisite: Business Foundations; BSAD 2899 ; Senior Standing; Written Instructor Approval. MKTG 4850 - Marketing Study Abroad Credits: (1-3) Typically taught: Fall [Full Sem] Spring [Full Sem] Summer [Full Sem] This course is designed for students who wish to explore marketing theory and practice in countries other than the U.S. Students will study international marketing as offered through a partner university (or other university with department chair approval). Prerequisite: BSAD 2899 . May be repeated once up to 6 credits. MKTG 4860 - Marketing Internship Credits: (3) Typically taught: Fall [Full Sem] Spring [Full Sem] A structured professional-level field experience. The student will be counseled and supervised as he/she applies and integrates the knowledge and skills obtained through the Marketing courses. Prerequisite: Business Foundations; BSAD 2899 ; Senior Standing; Instructor approval. Course Descriptions - SCM Department of Business Administration SCM 3050 - Operations and Logistics Management Credits: (3) Typically taught: Fall [Full Sem] Spring [Full Sem] Summer [lst Blk] This course considers the management of an organization's chain of value adding activities, from procurement of resources and transformation into manufactured goods and service outputs, through distribution to customers. Topics include operations strategy, quality, product and service design, process selection and layout, capacity, production scheduling, inventory, location, supply chain management, procurement, transportation, and other related issues and models. Prerequisite: Business Foundations; BSAD 2899 . SCM 3500 - Computer Models/Applications Credits: (3) This course concentrates on the use of computer software to aid in the solution and interpretation of operations management and logistics models. Emphasis is placed on problem identification, problem setup, computer solution, and interpretations of solution results. A significant portion of the course deals with sensitivity analysis which involves using different scenarios of inputs to see how sensitive the model solution is to variation. Prerequisite: Business Foundations; BSAD 2899 ; QUAN 3610 ; SCM 3050 . Weber State University 2013-2014 Catalog