116 of health care environments. Cross-listed with HAS 3230. Prerequisites for Communi cation majors and minors: COMM 1020,1130, 2110, and acceptance in program; pre/co-requisite, COMM 3000. Prerequisites for BIS students: 3 of the following courses: COMM 1020,1130, 2110, and 1500 or 2010; pre/co-requisite, COMM 3000. For non-Communication students, advanced standing. COMM 3400. Public Relations (3) Philosophy and practice of public relations in business, government, education and non profit organizations. Case studies will be selected from a wide range of actual public relations concerns to foster decision-making skills and a mature understanding of public relations management. Prerequisites for Communication majors and minors: COMM 1020,1130, 2110,2350, and acceptance in program; pre/co-requisite, COMM 3000. Prerequisites for BIS students: 3 of the following courses: COMM 1020, 1130,2110, and 1500 or 2010; pre/co-requisite, COMM 3000. Prerequisites for non-Communication students: permission of instructor. COMM 3440. Public Relations Writing (3) Explores principles and practices of a variety of public relations writing formats ranging from news releases to websites. Prerequisites for Communication majors and minors: COMM 1020,1130, 2110, and acceptance in program; pre/co-requisite, COMM 3000. Prerequisites for BIS students: 3 of the following courses: COMM 1020,1130, 2110, and 1500 or 2010; pre/co-requisite, COMM 3000. Prerequisites for non-Communication students: COMM 1130 or permission of instmctor. COMM 3550. Organizational Communication (3) Study of communication in organizations from various theoretical perspectives with an emphasis on the organizational culture perspective. Includes topics such as communicating with external audiences, decision-making, conflict resolution, and power relationships. Prerequisites for Communication majors and minors: COMM 1020,1130, 2110, and acceptance in program; pre/co-requisite, COMM 3000. Prerequisites for BIS students: 3 of the following courses: COMM 1020, 1130,2110, and 1500 or 2010; pre/co-requisite, COMM 3000. Prerequisites for non-Communication students: advanced standing. COMM 3650. Communication Law (3) First Amendment origins, interpretations and philosophy underlying regulation of the mass media. Prerequisites for Communication majors and minors: COMM 1020,1130, 2110, and acceptance in program; pre/co-requisite, COMM 3000. Prerequisites for BIS students: 3 of the following courses: COMM 1020, 1130, 2110, and 1500 or 2010; pre/co-requisite, COMM 3000. Prerequisites for non- Communication students: advanced standing. COMM 3730. Media Programming and Audiences (3) This course focuses on principles, strategies and approaches for creating and scheduling content for radio, television and the World Wide Web. The course also provides an analytical framework for understanding industry trends in media programming, and how those trends are influenced by audience research. Students create and schedule programs, apply programming strategies and philosophies, and learn relevant terminology and audience measurement techniques. Prerequisites for Communication majors and minors: COMM 1020, 1130,1500, 2110, and acceptance in program; pre/co-requisite, COMM 3000. Prerequisites for BIS students: 3 of the following courses: COMM 1020, 1130,2110, and 1500 or 2010; pre/co-requisite, COMM 3000. Prerequisites for non-Communication students: COMM 1500 or permission of instructor. COMM 3740. Copy Writing for Audio and Video (3) Specialized concepts and techniques required to write effectively for radio, television, advertising, and other new media technologies. Prerequisites for Communication majors and minors: COMM 1020, 1130,2110, and acceptance in program; pre/co-requisite, COMM 3000. Prerequisites for BIS students: 3 of the following courses: COMM 1020, 1130,2110, and 1500 or 2010; pre/co-requisite, COMM 3000. Prerequisites for non-Communication students: COMM 1130 or permission of instructor. COMM 3780. Broadcast News Writing Sc Production (3) Classroom instruction and practical experience in writing, reporting, performing, producing, and editing for television news. Students will produce newscasts for a local cable channel. Prerequisites for Communication majors and minors: COMM 1020,1130, 2110, and acceptance in program; pre/co-requisite, COMM 3000. Prerequisites for BIS students: 3 of the following courses: COMM 1020,1130, 2110, and 1500 or 2010; pre/co-requisite, COMM 3000. Prerequisites for non-Communication students: COMM 1130 or permission of instmctor. COMM 3810. Persuasive Communication (3) Study of theories and principles of persuasion from classical to modem times. Examines persuasion as a means of influence in interpersonal communication, public speaking, public relations, advertising, politics, and other contexts. Prerequisites for Communication majors and minors: COMM 1020,1130,2110, and acceptance in program; pre/co-requisite, COMM 3000. Prerequisites for BIS students: 3 of the following courses: COMM 1020, 1130, 2110, and 1500 or 2010; pre/co-requisite, COMM 3000. Prerequisite for non-Communication students: advanced standing. COMM 3850. Advertising (3) A practical and theoretical study of advertising. Course is designed for students planning careers in advertising, as well as for those who are simply lifelong consumers of advertising and want to understand its role in the economic system. Prerequisites for Communication majors and minors: COMM 1020, 1130,2110, and admission to program; pre/co-requisite, COMM 3000. Prerequisites for BIS students: 3 of the following courses: COMM 1020, 1130,2110, and 1500 or 2010; pre/co-requisite, COMM 3000. Prerequisites for non- Communication students: permission of instmctor. (A maximum of 6 credit hours total from COMM 3890a, COMM 3890b, COMM 3890c and COMM 3890d may be counted for the major.) COMM 3890a. Advanced Cooperative Work Experience - Signpost (1-3) Open to students who are Signpost editors and managers. Open to students who are Signpost editors and managers. Prerequisites for Communication majors and minors: COMM 1020, 1130, 2110, 2890, and acceptance in program; pre/co-requisite, COMM 3000. Prerequisites for BIS students: 3 of the following courses: COMM 1020,1130, 2110, and 1500 or 2010; pre/co-requisite, COMM 3000. Prerequisites for non-Communication students: permission of instructor. COMM 3890b. Advanced Cooperative Work Experience with KWCR (1-3) Open to students who are KWCR senior staff. Prerequisites for Communication majors and minors: COMM 1020, 1130, 2110, and acceptance in program; pre/co-requisite, COMM 3000. Prerequisites for BIS students: 3 of the following courses: COMM 1020, 1130, 2110, and 1500 or 2010; pre/co-requisite, COMM 3000. Prerequisites for non-Communication students: permission of instructor. COMM 3890c. Advanced Cooperative Work Experience with Public Relations (1-3) Prerequisites for Communication majors and minors: COMM 1020, 1130,2110, 2890, and acceptance in program; pre/co-requisite, COMM 3000. Prerequisites for BIS students: 3 of the following Weber State University 2007 - 2008 Catalog