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Show MKTG 4400. Marketing Strategy (3) F, S This course centers on gaining and sustaining competitive advantages. It entails analyzing customers, competitors, and internal capabilities; then making appropriate product, pricing, promotion, and distribution decisions. Prerequisites: Business Foundations; ACTG 2020; MGMT 3200; MKTG 3010. MKTG 4800. Independent Research (1-3) Su, F, S Directed research and study on an individual basis. May be repeated until a total of 4 hours credit is accumulated. Prerequisites: Business Foundations; Senior Standing; Written Instructor Approval. MKTG 4860. Marketing Internship (3) Su, F, S A structured professional-level field experience. The student will be counseled and supervised as he/she applies and integrates the knowledge and skills obtained through the Marketing courses. Prerequisites: Business Foundations; Senior Standing; Instructor approval. Business Administration Supply Chain Management Emphasis Business supply chain management as an area of emphasis allows students to focus their education on the "supply chain" of purchasing, producing, moving, and marketing goods and services on a global basis. The supply chain management major learns how to plan and manage a firm's production processes as well as the logistics of selecting suppliers, moving materials into a firm, and distributing finished product to customers. The disdpline involves industrial purchasing, inventory management, production planning and control, quality management, transportation, and distribution management. The growing recognition by industry of the value of more effective and dficient management of the supply chain has intensified demand for persons with formal education in this area. Weber State has enjoyed considerable success in placing supply chain management graduates in a wide variety of employment opportunities with above-average salaries with such firms as Ford Motor Company, Kimberly Clark, Emerson Eledric, TRW, Wal-Mart, J.C. Penny, Emery Worldwide, and Autoliv. We are also noting that career paths to senior executive positions in large corporations are increasingly mandating education or experience in operations and logistics. Professional logistics associations make three scholarships available each year exclusively to supply chain management majors at Weber State University. Business Administration: Supply Chain Management Emphasis bachelors degree (bs or ba) » Program Prerequisites: Most business and economics courses with numbers above 3000 require prior completion of ACTG 2010, ECON SS2010, ECON SS2020,1ST 2010, and QUAN SI2600 (unless noted). These prerequisites are referred to collectively as "Business Foundations." (Refer to the John B. Goddard School of Business & Economics Requirements on pages 164-167.) » Minor: Not required. » Grade Requirements: Candidates for the bachelor of arts and bachelor of science degrees must complete all prerequisite and required business and economics courses with a grade of "C-" or higher. In addition, the cumulative Business Foundations GPA, the overall business and economics GPA, and the overall university GPA must be 2.5 or higher. » Credit Hour Requirements: A total of 120 credit hours is required for graduation - 60-61 of these are School requirements, 30 are 183 required within the major, and the balance should be taken outside of the major. The required 40 upper-division credit hours (courses numbered 3000 and above) are included in the School and major requirements. Academic Advisement Advisement is strongly encouraged for all GSBE majors and minors. See more information on available advising resources on Admission Requirements Acceptance to the John B. Goddard School of Business & Economics is required for all business majors, minors, and certificates. Students may obtain an application for admissions from the GSBE Advising Center, WB 211, (801) 626-6534 and/or the Department of Business Administration, WB 216, (801) 626-6075. General Education Refer to pages 38-43 for either Bachdor of Science or Bachelor of Arts requirements. The following courses required for the Supply Chain Management Emphasis also will satisfy general education requirements: ENGL ENIOIO, ENGL EN2010 (English Composition); MATH QL1050 (Quantitative Literacy); ECON SS2010 or ECON SS2020 (Sodal Sdence); and BTNY LSI403 (Life Science). Course Requirements for BS or BA Degree John B. Goddard School of Business & Economics Requirements Liberal Support Curriculum (13 or 14) Business Foundations (13) Business Cross-Functional Core (19) Business Functional Core (15) Business Courses Required (27 credit hours) 1ST 3110 Info Technology for Business (3) MGMT 3200 Managerial Communications (3) SCM SI3500 Computer Models/Applications (3) SCM 3720 Transportation and Global Supply Chain Management (3) SCM 4050 Contemporary Supply Chain Management Practices (3) SCM 4100 Quality Management (3) SCM SI4410 Materials & Inventory Management (3) SCMSI4600 Simulation (3) SCM 4730 Purchasing and Supply Management (3) Elective Courses (3 credit hours) Select at least one course from the following (see an advisor for guidance in course selection) ACTG 3300 Cost Accounting (3) BSAD SI3500 Introduction to Business Research (3) BSAD 3600 [World Region] Business & Sodety (3) BSAD 4210 Survey of Business Law (3) BSAD 4500 Entrepreneurship (3) FIN 3500 Capital Budgeting (3) SCM 4860 Supply Chain Management Internship (3) or BSAD 4680 Senior Consulting Proj ect (3) MGMT 3300 Human Resource Management (3) MGMT 4300 Influence and Group Effectiveness (3) MGMT 4650 Negotiations (3) MKTG 4400 Marketing Strategy (3) SUPPLY CHAIN MANAGEMENT COURSES - SCM SCM 3050. Operations and Logistics Management (3) F, S This course considers the management of an organization's chain of value adding activities, from procurement of resources and transformation into manufactured goods and service outputs, through Genera i PROFILE ENROLLMENT STUDENT AFFAIRS ACADEMIC INFO DEGREEREQ GENED Interdisciplinary FYE HNRS BIS LIBS INTRD MINORS Applied Science 8 Technology CEET CS MFET/MET CMT DGET ENGR AUSV/ATTC IDT SST TBE Arts 8 Humanities COMM ENGL FL DANC MUSC THEA ART/ARTH Business 8 Econ MBA MACC/ACTG BSAD FIN MGMT MKTG SCM ECON/QUAN 1ST Education MED CHF ATHL/AT HLTH/NUTR PE/PEP/REC EDUC Health Professions MHA CLS DENT PAR HTHS HAS/HIM NRSG RADT DMS NUCM RATH REST Science BTNY CHEM GEO MATH/MTHE MICR PHYS ZOOL Social 8 Behavioral Sciences MCJ/CJ ECON GEOG HIST POLS PHIL PSY SW GERT SOC ANTH AERO MILS NAVS Continuing Ed Davis Campus Weber State University 2007 - 2008 Catalog |