182 Business Administration: Marketing Emphasis bachelors degree (bs or ba) » Program Prerequisites: Most business and economics courses with numbers above 3000 require prior completion of ACTG 2010, ECON SS2010, ECON SS2020,1ST 2010, and QUAN SI2600 (unless noted). These prerequisites are referred to collectively as "Business Foundations." (Refer to the John B. Goddard School of Business & Economics Requirements on pages 164-167.) » Minor: Not required. » Grade Requirements: Candidates for the bachelor of arts and bachelor of science degrees must complete all prerequisite and required business and economics courses with a grade of "C-" or higher. In addition, the cumulative Business Foundations GPA, the overall business and economics GPA, and the overall university GPA must be 2.5 or higher. » Credit Hour Requirements: A total of 120 credit hours is required for graduation - 60-61 of these are School requirements, 30 are required within the major, and the balance should be taken outside of the major. The required 40 upper-division credit hours (courses numbered 3000 and above) are included in the School and major requirements. Academic Advisement Advisement is strongly encouraged for all GSBE majors and minors. See more information on available advising resources on Admission Requirements Acceptance to the John B. Goddard School of Business & Economics is required for all business majors, minors, and certificates. Students may obtain an application for admissions from the GSBE Advising Center, WB 211, (801) 626-6534 and/or the Department of Business Administration, WB 216, (801) 626-6075. General Education Refer to pages 38-43 for either Bachelor of Science or Bachelor of Arts requirements. The following courses required for the Marketing Emphasis also will satisfy general education requirements: ENGL ENIOIO, ENGL EN2010 (English Composition); MATH QL1050 (Quantitative Literacy); ECON SS2010 or ECON SS2020 (Social Science); and BTNY LS1403 (Life Science). Course Requirements for BS or BA Degree John B. Goddard School of Business & Economics Requirements Liberal Support Curriculum (13 or 14) Business Foundations (13) Business Cross-Functional Core (19) Business Functional Core (15) Major Courses Required (21 credit hours) 1ST 3110 Info Technology for Business (3) MGMT 3200 Managerial Communication (3) MKTG 3100 Consumer Behavior (3) MKTG 3200 Selling & Sales Management (3) BSAD SI3500 Intro to Business Research (3) MKTG 3450 Promotion Management (3) MKTG 4400 Marketing Strategy (3) Elective Courses (9 credit hours) BSAD 3600 [World Region] Business & Society (3) BSAD 4210 Survey of Business Law (3) BSAD 4500 Entrepreneurship (3) FIN 3400 Real Estate Principles & Practices (3) SCM 3720 Transportation and Global Supply Chain Management (3) SCM 4100 Quality Management (3) SCM SI4410 Materials & Inventory Management (3) SCM 4730 Purchasing and Supply Management (3) MKTG 3500 Retail Management (3) MKTG 3600 International Marketing (3) MKTG 4200 Internet Marketing (3) MKTG 4860 Marketing Internship (3) or BSAD 4680 Senior Consulting Proj ect (3) COMM 3850 Advertising (3) MARKETING COURSES - MKTG MKTG 3010. Marketing Concepts and Practices (3) Su, F, S This course includes planning, implementation, and control of the marketing process; consumer behavior; marketing research; segmentation and target marketing and consideration of price, place, and promotion. MKTG 3100. Consumer Behavior (3) Su, F, S The application of psychological, sociological, and anthropological findings to the purchase and consumption of goods and services by ultimate and industrial consumers. Prerequisite or concurrent enrollment: Prerequisite: MKTG 3010. MKTG 3200. Selling and Sales Management (3) F, S Theory, methods, and techniques of personal selling in professional settings including analysis of buyer behavior, the delivery of customer satisfaction, and integration of personal sdling with other marketing communication tools. Sales management includes managing the sales force, salesperson selection, deployment, compensation, training, field supervision and industrial marketing management. Prerequisite: MKTG 3010. MKTG 3450. Promotion Management (3) F, S Strategic development of advertising, sales, sales management, public relations, and sales promotion programs. Prerequisites: Business Foundations, MKTG 3010. Prerequisite or concurrent enrollment: MKTG 3100. MKTG 3500. Retail Management (3) Consideration of issues concerning the establishment and management of retail institutions. Prerequisites: Business Foundations; MKTG 3010. MKTG 3600. International Marketing (3) S In this course students will leam the problems and procedures of marketing in foreign countries, including effects of foreign cultures and marketing systems on the design of marketing programs. Prerequisites: Business Foundations; MKTG 3010. MKTG 3700. Business Studies Abroad - International Marketing (3) Basic principles of international marketing. Fundamentals of international market research including macro and micro-level analysis. Discusses international marketing as part of a global strategy. This course is taught at Fachhochschule Hof, Germany during each fall semester. Students enrolled in this course have to participate in the Study Abroad Program (Contact: Doris Geide-Stevenson, ext. 7634, DGSTEVEN@Weber.edu). Prerequisite: Business Foundations, MKTG 3010. MKTG 4200. Internet Marketing (3) This course is an elective course for Information Systems & Technologies and Marketing majors. The course deals with the steps used in developing a marketing plan, orienting the plan to developing an Internet presence, and developing a World-Wide Web site to implement the on-line components of the plan. Prerequisites: Business Foundations, 1ST 3110, MKTG 3010. Weber State University 2007 - 2008 Catalog