186 Telitha E. Lindquist College of Arts and Humanities Public Relations & Advertising Interdisciplinary Concentration (45 credit hours) The Public Relations & Advertising interdisciplinary concentration provides students with theoretical and practical skills in writing, critical thinking, marketing, advertising and communicating to influence public opinion across a range of media. In the Public Relations & Advertising concentration students must specialize in one of the following five emphases: (l) Copy writing, (2) Health Care Public Relations, (3) International Public Relations, (4) Marketing, or (5) Visual Communication. Required Courses (27 credit hours) • COMM 3130 - News Reporting and Writing Credits: (3) OR • COMM 3892 - Advanced Cooperative Work Experience with Public Relations Credits: (1-3) Must take 3 credits • COMM 3350 - Communication Design Credits: (3) • COMM 3400 - Public Relations Credits: (3) • COMM 3440 - Public Relations Writing Credits: (3) • COMM 3850 - Advertising Credits: (3) • COMM 4400 - Public Relations Media and Campaigns Credits: (3) or • COMM 4440 - Developing and Evaluating Health Communication Campaigns Credits: (3) Three of the following courses (9 credit hours) COMM 1500 - Introduction to Mass Communication Credits: (3) COMM 2200 - In-studio Video Production and Performance Credits: (3) COMM 2250 - Essentials of Digital Media Credits: (3) COMM 3080 - Intercultural Communication Credits: (3) COMM 3090 - Gender and Communication Credits: (3) COMM 3100 - Small Group Facilitation & Leadership Credits: (3) COMM 3120 - Advanced Public Speaking Credits: (3) COMM 3130 - News Reporting and Writing Credits: (3) COMM 3220 - Editing Credits: (3) COMM 3460 - Public Relations and Social Media Credits: (3) COMM 3550 - Organizational Communication Credits: (3) COMM 3740 - Copy Writing for Audio and Video Credits: (3) COMM 3820 - Persuasive Communication Credits: (3) COMM 3892 - Advanced Cooperative Work Experience with Public Relations Credits: (1-3) COMM 4500 - Topics in Communication Credits: (3) only when taught as public relations-related topic and with permission of instructor Elective Courses (18 credit hours) • MKTG 3010 - Marketing Concepts and Practices Credits: (3) See department advisor for an approved list of a dditio na I n o n -Co m m u n ic a tio n Depa rtm en t elective courses (15 credit hours). Additional required course for International Public Relations Emphasis • ACTG 2010 - Survey of Accounting I Credits: (3) or • BSAD 1010 - Introduction to Business Credits: (3) See department advisor for an approved list of a dditio na I n o n -Co m m u n ic a tio n Depa rtm en t elective courses (12 credit hours). Additional required course for Marketing Emphasis • ACTG 2010 - Survey of Accounting I Credits: (3) or • BSAD 1010 - Introduction to Business Credits: (3) See department advisor for an approved list of a dditio na I n o n -Co m m u n ic a tio n Depa rtm en t elective courses (12 credit hours). Civic Advocacy Concentration, Communication (BS) Communication Major • Program Prerequisite: Not required. • Minor: There is no minor required for students majoring in Communication, although a minor is an option, with an advisor's approval, for students who choose any of the six interdisciplinary concentrations: Civic Advocacy, Digital Media, Interpersonal & Family Communication, Multimedia Journalism, Organizational Communication and Public Relations & Advertising. A student may not receive both a major and a minor from the Department of Communication. • Grade Requ i re m ents: A grade o f" C" o r bette r in courses required for this major (a grade of "C-" is not acceptable), in addition to an overall GPA of 2.00 or higher for all courses. • Credit Hour Requirements: A total of 120 credit hours is required for graduation. A total of 40 upper-division credit hours is required (courses numbered 3000 and above). Between 27 and 35 of these are required within the major, depending on the selected concentration. To enroll in upper division Communication courses, a student must be admitted as a major or hold upper division standing in the university. Students must complete at least 50 percent of their Communication course work at Weber State University in order to receive a major or a minor in Communication. Advisement Students are encouraged to meet with the appropriate department advisor depending on their selected interdisciplinary concentration. Refer to the Communication Department Web page for a current list of department advisors — weber.edu/communication. Admission Requirements Declare your program of study at the Communication Department office, Elizabeth Hall 330. No special admission or application requirements are needed for this program. Weber State University 2013-2014 Catalog