150 151 DEGREE REQ GEN ED COURSES BUSINESS ADMINISTRATION: MARKETING EMPHASIS Elective Courses (9 credit hours) with numbers above 3000 require prior completion of Acctng 2010, Econ $$2010, Econ $S2020, IS&T 1000, and Quant 2600 (unless noted on page 134). These prerequisites are referred to collectively as “Business Foundations.” » Minor: Not required. » Grade Requirements: The minimum overall GPA for graduation is 2.5; additionally, students must earn a 2.5 GPA in business and economics courses. Finally, a course of "C-" or higher is BusAdm BusAdm 3600 4210 World Region Business and Society Survey of Business Law 3 3 BusAdm Fin LOM LOM LOM LOM Mktg 4500 3400 3720 4100 4410 4730 3500 Entrepreneurship Real Estate Principles and Practices Transportation Systems & Mgmt Quality Management Materials &Inventory Management Purchasing Management Retail Management 3 3 3 a 3 a 3 Mktg Mktg Mktg 3600 4200 4860 International Marketing Internet Marketing Marketing Internship 3 3 3 or BusAdm 4680 required for all business and economics prerequisite and program requirements. » Credit Hour Requirements: A total of 120 credit hours is required for graduation — 60-61 of these are College require- Comm ments, 30 are required within the major, and the balance should be taken outside of the major. The required 40 upper-division credit hours (courses numbered 3000 and above) are included in the College and major requirements. 3850 Senior Consulting Project 3 Advertising 3 MARKETING COURSES - MKTG 4400. Marketing Strategy (3) A This course centers on gaining and sustaining competitive advantages. It entails analyzing customers, competitors, and internal capabilities; then making appropriate product, pricing, promotion, and distribution decisions. Prerequisites: Business Foundations; Acctng 2020; Mgmt 3200; Mktg 3010. 4800. Independent Research (1-3) A, S, Su Directed research and study on an individual basis. May be repeated until a total of 4 hours credit is accumulated. Prerequisites: Business Foundations; Senior Standing; Written Instructor Approval. 4860. Marketing Internship (3) A, S$ A structured professional-level field experience. The student will be counseled and supervised as he/she applies and integrates the knowledge and skills obtained through the Marketing courses. Prerequisites: Business Foundations; Senior Standing; Instructor approval. 3010. Marketing Concepts and Practices (3) A, S, Su This course includes planning, implementation, and control of the DEPARTMENT OF segmentation and target marketing; and consideration of price, place, and promotion. Advisement is required. See the College of Business and Economics Advisor in WB 213 (626-6065) and/or contact the Business Administration Department in WB 216 (626-6075). Contact the College advisor for information on transfer credits, 3100. Consumer Behavior business foundations courses, and admission applications. Advising (3) A The application of psychological, sociological, and anthropological findings to the purchase and consumption of goods and services by in major selection, major requirements, and admission applications is provided by the Business Administration Department. Contact ultimate and industrial consumers. Prerequisite or concurrent enrollment: Prerequisite: Mktg 3010. either office for advising issues. 3200. Selling and Sales Management Admission Theory, methods, and techniques of personal selling in professional settings including analysis of buyer behavior, the delivery of customer satisfaction, and integration of personal selling with other Requirements An application is necessary for all majors and minors in the College of Business and Economics. Completion of Business marketing communication tools. (3) A, 5S Sales management includes ECONOMICS MAJOR or » Program Prerequisites: All Business and Economics courses with numbers above 3000 require prior completion of Acctng 2010, Econ $$2010, Econ $S2020, IS&T 1000 and Quant 2600 (unless noted on page 134). These prerequisites are referred to collectively MFET for graduation — 60-61 of these are College of Business & Economics required courses and 24 are required within the major. Advisement Advisement is required. See the College of Business and Economics Advisor in WB 213 (626-6065). Contact the College Chair: Dr. Clifford Nowell Location: Wattis Business Building, Room 226 Telephone: Department Secretary, Laraine Bouck 626-6066 Professors: Richard M. Alston, Wan Fu Chi, Dan Fuller, John M. Mbaku, Clifford Nowell, Sarah E. Tinkler; Assistant Professors: Arthur Caplan, Doris Geide-Stevenson The Department of Economics offers two different degree programs. The career field selected will determine the educational goals a student must set and will be an important element in deciding which of the many avenues towards a bachelor's degree available in economics is best suited for you. is provided by the Economics Department. Complete information concerning current graduation requirements and graduation contract forms are available in the Department of Economics office, WB 226. All economics majors should meet at least quarterly with the Department Chair, Dr. Clifford Nowell (626-6488; WB 234). Admission Requirements An application is necessary for all majors and minors in the College of Business and Economics. Completion of Business Foundations courses with course grades of "C-" or higher is required for admission and access by majors to upper division Business and Economics courses. Students must complete an application for The Bachelor's Degree with a Business Economics Major is described admission to the College of Business and Economics which may be compensation, training, field supervision and industrial marketing management. Prerequisite: Mktg 3010. in this, the Business and Economics section of the catalog. See the Social and Behavioral Sciences section of the catalog for a complete obtained by calling the College Advisor (Vickie Palmer) at 626-6065 or the Department of Economics secretary at 626-6066. General Education Refer to pages 31-34 of this catalog for either Bachelor of Science or Bachelor of Arts requirements. The following courses required for Strategic development of advertising, sales, sales management, public relations, and sales promotion programs. Prerequisites: description of the programs leading to a Bachelor's Degree with a General Economics Major (Social Science Emphasis). Economics provides general analysis of decision making where resource constraints are present. Within the area of business, the fields of economics and finance are perhaps the most rigorous in General Education Refer to pages 31-34 of this catalog for either Bachelor of Science or Bachelor of Arts requirements. Econ AI1740 is recommended to fulfill the Senate Bill Requirement in Business Foundations, Mktg 3010. Prerequisite or concurrent enrollment: Mktg 3100. the Marketing Emphasis also will satisfy general education requirements: Engl EN1010, Engl EN2010 (English Composition); Math QL1050 (Quantitative Literacy); Econ $S2010 and Econ $S2020 (Social Science); and Botany LS1403 (Life Science). Course Requirements 3500. Retail Management IS&T Mgmt 3110 = 3200 Mktg 3100 Mktg 3200 BusAdm — 3500 Mktg Mktg 3450 4400 A Consideration of issues concerning the establishment and College of Business & Economics Requirements Major Courses Required (3) management of retail institutions. Foundations; Mktg 3010. for B.S. or B.A. Degree Prerequisites: Business 13 or 14 13 19 15 (21 credit hours) (3) A In this course students will learn the problems and procedures of marketing in foreign countries, including effects of foreign cultures and marketing systems on the design of marketing programs. Prerequisites: Business Foundations; Mktg 3010. 4200. Internet Marketing (3) A Info Technology for Business 3 | This course is an elective course for Information Systems & Managerial Communication 3 | Technologies and Marketing majors. The course deals with the Consumer Behavior Selling and Sales Management Introduction to Business Research 3 | steps used in developing a marketing plan, orienting the plan to 3 | developing an Internet presence, and developing a World-Wide 3 | Web site to implement the on-line components of the plan. Promotion Management Marketing Strategy terms of the use and application of mathematical and statistical American Institutions. reasoning. Students with a bachelors degree in Business Economics are generally prepared to take entry level jobs in any area of Math QL1050 is a prerequisite for Econ $S2010, Quant 2400, and Quant 2600. Students seeking a major in Economics should plan business, but are particularly prepared for jobs that call for data analysis, pricing, purchasing, and report writing. 3600. International Marketing (See pages 134-135) Liberal Support Curriculum Business Foundations Business Cross-Functional Core Business Functional Core S$ 3 | Prerequisites: Business Foundations, IS&T 3110, Mktg 3010. Business to take the necessary mathematics courses as early as possible in their program of study. financial, retailing, and industrial sectors. A complete career guide is available from the department chairperson. A degree in Business Economics is also regarded by graduate business schools as excellent preparation for advanced work toward an MBA, as well as advanced degrees in other business related disciplines such as human resource management, public administration, finance, and international business. Students seeking an advanced degree in economics, law, other social and behavioral sciences, urban and regional planning, actuarial science, etc., should also investigate the General Economics Major described in the Social and Behavioral Sciences section of the Catalog. 3 STATE UNIVERSITY RESTHY a economists are often employed in private business firms in the Course Requirements for B.S. or B.A. Degree College of Business & Economics Requirements (See pages 134-135) Liberal Support Curriculum Business Foundations Business Cross-Functional Core Business Functional Core 13 or 14 13 19 15 Business Courses Required (9 credit hours) Econ 4010 Intermediate Microeconomic Theory 3 Econ IS&T 4020 Intermediate Macroeconomic Theory 3 3110 Information Technology for Business 3 Elective Courses (15 credit hours) Select from the following Econ 3090 Econ 3110 WEBER PRENGR CS EET » Grade Requirements: A minimum grade of "C-” is mandatory in all required classes. A minimum cumulative GPA of 2.0 or higher must be maintained for all courses. In addition, a minimum GPA of 2.5 is required for Business and Economics courses. » Credit Hour Requirements: A total of 120 credit hours is required managing the sales force, salesperson selection, deployment, (3) Applied Science & as “Business Foundations.” » Minor: None required. Foundations courses with grades of "C-" or higher is required for admission and access by majors to upper division Business and Economics courses. 3450. Promotion Management HNRS & BIS LIBSCI WS Advisor for information on transfer credits, business foundations courses, advanced standing, and admission applications. Advising in major selection, major requirements, and admission applications marketing process; consumer behavior; marketing research; Academic Advisement BUSINESS WEBER STATE History of Economic Thought International Trade UNIVERSITY 3 3 CHEM GEOSCI MATH MATHED MICRO PHSX ZOOL Social & Behavioral ciences CJ ECON GEOGR HIST POLSC PHILO PSYCH SOCLWK GERONT SOCLGY ANTHRO AEROSP MILSCI NAVSCI