32 percent BOOST FOR 1954 ZCMI Notes 269,787 Net Profit ZCMI Department Store showed a net profit after taxes of 269,787 during 1954, it was reported at the firms annual stockholders meeting Wednesday in the company auditorium. This was an increase of 32 per cent over profits of the previous year. In his report to the stockholders, Pres. David O. McKay, of the Church of Jesus Christ of Latter day Saints and president of ZCMI, revealed that the companys sales for the fiscal year ended Jan. 31, 1955, showed an increase of 1.5 per cent over the previous year. Gains were recorded every month since July, offsetting decreases that had been reported in the early part of the year. The upward sales trend has continued each month of 1955, the report noted. It was explained that operating profit was greater because of a sales increase and a lower expense rate. Pres. McKay called attention to several improvements in the companys physical plant facilities made during the year, the most important of which was the stores new 550 car parking terrace. He also mentioned the firms recent honor in being designated by the Brand Names Foundation as Retailer of the Year among the larger department stores in the country. Hotel Aides to Air Tales at Meeting The story of 900,000 guests who came to dine . . . and whose telephone bill exceeded 100,000 will be related by Dowd Leiter, assistant manager; Chef Gerrard and Henry Aloia, catering manager, Hotel Utah. They will be the speakers at the Friday luncheon meeting of Salt Lake Exchange Club and will discuss facts in connection with food preparation and other operational details of the hotel. ALL OFFICERS and directors of the firm were re elected. Officers are Pres. McKay, president; Stephen L Richards and J. Reuben Clark Jr., vice presidents; Harold H. Bennett, executive vice president; Orval W. Adams, treasurer, and Dean R. Williams, secretary. Directors include all of the officers except Mr. Williams, plus Edgar S. Hills, A. H. Wool ley, Herbert A. Snow, LeGrand Richards, R. W. Madsen Jr., Del bert L. Stapley, George M. Gadsby and Alfred B. Smith.