Computer Information Systems Computer Information Systems General Information 301. Marketing Concepts and Practices (4) Matching products with markets, marketing functions, institutions, and areas for management decisions. Basic computer models for marketing analysis are introduced. 305. Marketing Analysis and Modeling (4) Analytical tools are applied within realistic marketing contexts to prepare students for coping with today's complex marketing- management problems. Prerequisites: Mktg 301 or concurrent enrollment Quant 261. 310. Analysis of Consumer Behavior (4) The application of psychological, sociological, and anthropological findings to the purchase and consumption of goods and services by ultimate and industrial consumers. Prerequisite or concurrent enrollmenC Mktg 301. 320. Sales Management (3) Operations and decisions involved in managing an organization's sales effort Includes sales forecasting; sales analysis; allocation of sales effort; and organizing, training, and managing the sales force. Prerequisite: Mktg 301. 345. Promotional Management (3) Strategic development of advertising, sales, public relations, and sales promotion programs. Prerequisites: Mktg 301, 305. 350. Retail Management (3) Consideration of problems peculiar to the establishment and management of retail institutions. Prerequisite: Mktg 301. 355. Channel Management (3) Examination of the paths that goods and services may follow from their production to the ultimate consumer. Analysis of channel decisions and the implications of these decisions for other marketing and organizational activities. Prerequisites: Mktg 301, 305. 420. Marketing Information Systems (4) Concepts and techniques of providing marketing intelligence for continuous operations and special research projects. Basic computer models for marketing and statistical analysis are applied by the student Prerequisites: Mktg 301, 305. 430. New Product Development and Pricing (4) Thoroughly acquaints students with systematic idea generation, positioning, demand measurement pricing, and business analysis techniques used in developing and marketing new products. Prerequisites: Mktg 301, 305. 440. Marketing Strategy (4) The development of integrated strategies for management of die marketing mix; pricing, promotion, physical distribution, and product line. Prerequisite: Mktg 301. 499. Senior Seminar (4) Structured exposure to current issues and research from periodical literature. Prerequisite: 12 hours of marketing classes. DEPARTMENT OF COMPUTER INFORMATION SYSTEMS Chair: Floyd A. Wilkes Location: Wattis Business Building, Room 222 Telephone Contact: Karen Miller 626-6979 Professor: Gordon L. Jacox; Associate Professors: Leonard A. Nicholas Floyd A.Wilkes; Assistant Professors: Russell K. Anderson, Linda Gammill; Instructors: Kathleen Rockwell. Description Computer mformation systems involves the apphcation of computers in information systems and problem solving. The Computer Information Systems Department teaches the use of computer programming, systems analysis, and systems design skills in applying the computer to business operations and activities. The Computer hrformation Systems Program teaches the knowledge and skills necessary to prepare a student for employment in systems analysis, systems design, and computer apphcations in a business environment. Education A bachelors degree provides a broad background in basic business knowledge, problem solving, and computer systems analysis and design skills. A two-year associate of science degree in computer information systems prepares a student for entry-level positions in computer rrogramming and systems design in the computing industry. PROGRAM: COMPUTER INFORMATION SYSTEMS MAJOR-BACHELOR DEGREE College Requirements: • Specific College Requirements (see index). • Requirements for General Education (see index). School of Business and Economics Requirements: • See School of Business and Economics section of the catalog. Major Requirements (minimum of 54 credit hours): • Required courses (46 credit hours): CIS 210 (3), 220 (4), 360 (4), 365 (4), 374 (4), 410 (4), 474 (4), 499 (3); Comsci 130, 240, 260, or 270 (4), 215 (4), 302 (4), 310 (4). • Elective courses (minimum of 8 credit hours): CIS 460 (4), 465 (4); Comsci 311 (4), 328 (4X 371 (4), 380 (4), 470 (4). PROGRAM: COMPUTER INFORMATION SYSTEMS-ASSOCIATE OF SCIENCE DEGREE College Requirements: • Specific College Requirements (see index). • Requirements for General Education (see index). School of Business and Economics Requirements: • The School of Business and Economics advanced standing requirement (23 hrs): Acctg 201 (3); CIS PD170 (4); Econ SS101 (5), 102 03); Quant 240 (4); and 260 (4). Specific Requirements (minimum of 43 credit hours): • Required courses (35 credit hours): CIS 210 (3), 220 (4), 360 (4), 365 or 374 (4); Comsci 215 (4); 130, 240, 260, or 270 (4); 302 (4); 310 (4); 371 (4). • Elective courses (minimum of 8 hours): CIS 365 (4X 374 (4), 410 (4), 460 (4), 465 (4), 474 (4). COMPUTER INFORMATION SYSTEMS COURSES-CIS M PD170. Microcomputer Applications in Business (4) A general introduction to the use of microcomputers and microcornputer software in business. Includes an introduction to file structure and design, database concepts, financial spreadsheets, graphics, 4GL/5GL software products, and other microcomputer software. Because of the formulations used in spreadsheets, a math competency at the math 105 level is highly desirable. The course requires two lecture sessions and two practicum sessions weekly. 210. Structured Programming Techniques (formerly 150) (3) Introduces the methods of structure design for computer prograniming and the application of these methods in computer programming practice. Prerequisite: CIS PD170. 220. COBOL Programming (formerly 160) (4) Introduction to the COBOL programming language using structured programming techniques. Program development techniques oriented to commercial data processing problems. Prerequisite: CIS 210. 300. Introduction to Database Systems (3) The study of database systems and architecture. The requirement for designing, implementing, and maintaining a database using current software available for microcomputer and mainframe systems. This course cannot be used to satisfy requirements for a major in the School of Business and Economics. Prerequisite: CIS PD170. (All students must have advanced standing to register for all courses numbered 301 and above. Prerequisites other than advanced standing courses must also be taken by all students. 360. Advanced COBOL Programming (4) Computer programming of commercial data processing applications. A continuation of CIS 160; techniques include die use of the advanced features of the COBOL language. Emphasis on structured programming techniques. Prerequisites: CIS 220, 374. 365. Introduction to Database Concepts (4) Introduction to database systems. A comprehensive study of the concepts, techniques, and architecture of commercial database systems. Prerequisite: CIS 220. 374. Systems Analysis and Design (4) Feasibility study, analysis, design, computer selection, implementation, performance monitoring, and prototyping for systems analysis with 4th generation language applications. Prerequisites: CIS 220, Acctg 230. 410. Microcomputer Systems (4) Comparisons of hardware, software, operating systems, and the interfacing of devices to microcomputers including some popular personal computers. Three lectures, one lab. Prerequisite: Comsci 215. 460. Decision Support Systems (4) An introduction to techniques and procedures for the design an development of Decision Support systems. 465. Advanced Database Methodologies (4) Database concepts for management information systems as applied in the management and application of database systems for mainframe computers. Prerequisites: CIS 365, CS 302. 474. Systems Analysis and Design II (4) Provides advanced study in systems development using structured analysis and design techniques. Emphasis is on techniques for producing logical entities applied in the development of computer information systems. Prerequisite: QS 374. 480. Individual Projects and Research (2-5) This course is open only to senior computer information systems majors. Will be required to complete an individual project, program, system, or research which will enhance the student's skills and marketability. Prerequisite: Senior standing and acceptance of the student's proposal by the faculty. 489. Cooperative Work Experience (2-5) Open to students meeting criteria established fiom time to time by the department and on file either in this department or the cooperative education office. 499. Computer Information Systems Seminar (3) A seminar course for seniors applying the principles of management specifically to the needs of the information systems management function. The course will emphasize planning, organizing, and controlling the information systems environment and for information systems development projects. Subject matter will be covered through lectures, readings, discussions, and case studies. Three lectures. Prerequisites: CIS 360, 474. Student Services Interdisc. Programs Allied Health Sciences Arts & Humanities Business & Economics Education Natural Sciences Social Sciences Technology 116 117 Continuing Education