Telitha E. Lindquist College of Arts & Humanities 215 COMM 3730 - Media Programming and Audiences Credits: (3) This course focuses on principles, strategies and approaches for creating and scheduling content for radio, television and the World Wide Web. The course also provides an analytical framework for understanding industry trends in media programming, and how those trends are influenced by audience research. Students create and schedule programs, apply programming strategies and philosophies, and learn relevant terminology and audience measurement techniques. Pre requisite: P ermissio n o f instructo r. COMM 3740 - Copy Writing for Audio and Video Credits: (3) Typically taught: Fall [Full Sem] Spring [Full Sem] Specialized concepts and techniques required to write effectively for radio, television, advertising, and other new media technologies. Prerequisite: COMM 1130. COMM 3780 - Broadcast News Writing and Production Credits: (3) Typically taught: Fall [Full Sem] Spring [Full Sem] Classroom instruction and practical experience in writing, reporting, performing, producing, and editing for television news. Students will produce newscasts for a local cable channel. Prerequisite: COMM 1130 or permission of instructor. COMM 3820 - Persuasive Communication Credits: (3) Typically taught: Fall [Full Sem] Study of theories and principles of persuasion from classical to modern times. Examines persuasion as a means of influence in interpersonal communication, public speaking, public relations, advertising, politics, and other contexts. Prerequisite: COMM 3000 or permission of instructor. COMM 3850 - Advertising Credits: (3) Typically taught: Fall [Full Sem] Spring [Full Sem] A practical and theoretical study of advertising. Course is designed for students planning careers in advertising, as well as for those who are simply lifelong consumers of advertising and want to understand its role in the economic system. Prerequisite: COMM 1130 or permission of instructor. COMM 3890 - Advanced Cooperative Work Experience with Signpost Credits: (1-3) Typically taught: Fall [Full Sem] Spring [Full Sem] Open to students who are Signpost editors and managers. Prerequisite: COMM 1130 or permission of instructor. (A maximum of 6 credit hours total from COMM 3890, COMM 3891, COMM 3892 and COMM 3893 may be counted for the major.) COMM 3891 - Advanced Cooperative Work Experience with KWCR Credits: (1-3) Typically taught: Fall [Full Sem] Spring [Full Sem] Open to students who are KWCR senior staff. Prerequisite: COMM 2730 or permission of instructor. (A maximum of 6 credit hours total from COMM 3890, COMM 3891, COMM 3892 and COMM 3893 may be counted for the major.) COMM 3892 - Advanced Cooperative Work Experience with Public Relations Credits: (1-3) Typically taught: Fall [Full Sem] Spring [Full Sem] Prerequisite: COMM 3400 and permission of instructor. (A maximum of 6 credit hours total from COMM 3890, COMM 3891, COMM 3892 and COMM 3893 may be counted for the major.) COMM 3893 - Advanced Cooperative Work Experience with Studio 76 Credits: (1-3) Typically taught: Fall [Full Sem] Spring [Full Sem] Open to students who are members of Weber State News' crew or staff and/or crew members of other student produced television programs. Prerequisite: COMM 1130 or permission of instructor. (A maximum of 6 credit hours total from COMM 3890, COMM 3891, COMM 3892 and COMM 3893 may be counted for the major.) COMM 4130 - In-depth and Investigative Journalism Credits: (3) Typically taught: Spring [Full Sem] Emphasizes finding and writing news stories that move from explanations of what happened to how and why something happened. Examines research techniques and discusses ways to use the law to access information. Prerequisite: COMM 1130 or permission of instructor. Weber State University 2015-2016 Catalog