360 John B. Goddard School of Business & Economics MKTG 3600 - International Marketing Credits: (3) Typically taught: Fall [Full Sem] Spring [Full Sem] In this course students will learn the problems and procedures of marketing in foreign countries, including effects of foreign cultures and marketing systems on the design of marketing programs. Prerequisite: Business Foundations; BSAD 2899; MKTG 3010. MKTG 3700 - Business Studies Abroad - International Marketing Credits: (3) Typically taught: Fall [Full Sem] Spring [Full Sem] Summer [Full Sem] Basic principles of international marketing. Fundamentals of international market research including macro and micro- level analysis. Discusses international marketing as part of a global strategy. This course is taught at Fachhochschule Hof, Germany during each fall semester. Students enrolled in this course have to participate in the Study Abroad Program (Contact: Doris Geide-Stevenson, ext. 7634, dgsteven@ weber.edu). Prerequisite: Business Foundations; BSAD 2899, MKTG 3010. MKTG 4200 - Internet Marketing Credits: (3) Typically taught: Fall [Full Sem] Spring [Full Sem] This course is an elective course for Information Systems & Technologies and Marketing majors. The course deals with the steps used in developing a marketing plan, orienting the plan to developing an Internet presence, and developing a World-Wide Web site to implement the on-line components of the plan. Prerequisite: Business Foundations; BSAD 2899, 1ST 3110, MKTG 3010. MKTG 4400 - Marketing Strategy Credits: (3) Typically taught: Fall [Online] Spring [Online] This course centers on gaining and sustaining competitive advantages. It entails analyzing customers, competitors, and internal capabilities; then making appropriate product, pricing, promotion, and distribution decisions. Prerequisite: Business Foundations; BSAD 2899; ACTG 2020; MGMT 3200 or NTM 3250; MKTG 3010. MKTG 4800 - Independent Research Credits: (1-3) Directed research and study on an individual basis. May be repeated until a total of 4 hours credit is accumulated. Prerequisite: Business Foundations; BSAD 2899; Senior Standing; Written Instructor Approval. MKTG 4850 - Marketing Study Abroad Credits: (1-3) Typically taught: Fall [Full Sem] Spring [Full Sem] Summer [Full Sem] This course is designed for students who wish to explore marketing theory and practice in countries other than the U.S. Students will study international marketing as offered through a partner university (or other university with department chair approval). Prerequisite: BSAD 2899. May be repeated once up to 6 credits. MKTG 4860 - Marketing Internship Credits: (3) Typically taught: Fall [Full Sem] Spring [Full Sem] A structured professional-level field experience. The student will be counseled and supervised as he/she applies and integrates the knowledge and skills obtained through the Marketing courses. Prerequisite: Business Foundations; BSAD 2899; Senior Standing; Instructor approval. Course Descriptions - SCM SCM 3050 - Operations and Supply Chain Management Credits: (3) Typically taught: Fall [Full Sem] Spring [Full Sem] Summer [lst Blk] Supply chain management is the value creation engine of every organization. The focus of this course is to acquaint students with the core elements of supply chain management: 1) customer value, 2) collaborative value creation, and 3) systems thinking. The course introduces and defines the three primary functions that compose supply chain activities-1) purchasing, 2) operations, and 3) logistics-and shows how they need to work together to create the high- quality, low-cost, and innovative products and services that customers expect to find in today's marketplace. Important analytical tools are introduced. Prerequisite: QUAN 2600 (or Business Admin. Dept. approval for engineering majors with comparable statistics backgrond) SCM 3500 - Spreadsheet Modeling for Decision- Making Credits: (3) Typically taught: Fall [Full Sem] Spring [Full Sem] Spreadsheet software enables business people to model and analyze quantitative problems in a wide variety of business contexts. This course covers spreadsheet modeling in terms of optimization models for deciding the best set of decisions to meet constraints and performance objectives; simulation models for considering uncertainty in business operations and decisions; and other decision models and tools. Through conceptual and applied topics, this course will enhance one's problems solving and modeling capabilities as well as Excel Weber State University 2015-2016 Catalog