John B. Goddard School of Business & Economics 329 MBA 6170 - Corporate Communications Credits: (3) The focus of this course is to develop an integrated corporate communications program in organizations which will provide effective communication both to internal and external stakeholders. Among the topics to be discussed are corporate image and identity, corporate advertising and advocacy, media relations, marketing, communication, financial communication, community relations, corporate philanthropy, government affairs and crisis communication. Attention will also be given to effective communication internally through various methods, such as meetings, programs and publications. MBA 6180 - Strategic Management Credits: (3) This course takes a broad view of the entire organization. In some instances, the organization will have one line of business. In other cases, the organization may be a large diversified corporation with many lines of business. We will examine the strategic issues facing diversified corporations including: vertical integration, diversification into related and unrelated businesses, and operating synergies. Prerequisite: MBA 6130, MBA 6140, MBA 6150. MBA 6210 - Management Accounting and Control Credits: (3) This course is designed to introduce the student to the concepts and procedures of managerial accounting through readings and case studies. The course emphasizes the use of accounting data in the decision-making process by internal decision-makers (e.g., management), rather than external decision-makers (e.g., stockholders, investors, creditors, and regulatory bodies). The course topics include cost terms and concepts, job-order costing, activity-based costing, quality management, cost behavior, cost-volume-profit analysis, profit planning, relevant costs, capital budgeting, cost allocation, and pricing. Additional foundation course work in accounting may be required prior to course registration as per department advisement and student's program of study requirements. Prerequisite: MBA 6020, or equivalent courses in accounting. MBA 6310 - Information Technology in the Enterprise Credits: (3) Information technology from an enterprise perspective with an orientation toward the management of technology for competitive/ strategic advantage. Managers will be increasingly responsible for making decisions with respect to implementing new technology. This course will provide the background knowledge to enable managers in traditional business units to function as full participants in decisions involving the purchase and application of technology to create a business advantage. MBA 6360 - Aerospace Program Management Credits: (3) Within the context of the aerospace industry, students will be taught how to manage change across multiple projects using program management techniques. In organizations in which multiple strategic initiatives as well as continuous improvement projects are ongoing, understanding how to successfully plan and execute is vital. MBA 6370 - CPI & Strategy in Aerospace Management Credits: (3) This management course is designed to teach aerospace business managers how to use the tools in Continuous Process Improvement (CPI) to attain and maintain operational excellence. The course includes relevant CPI tools such as Lean, Six Sigman, Theory of Constraints and Benchmarking. The course will also show managers how to conduct a stategic planning session with senior leadership and straegically align their organizations to maximize the use of CPI tools. Prerequisite: Admission to the MBA Program or approval to seek the stand-alone Graduate Certificate in Aerospace Management. This course is an elective for all MBA students, but is a required course for students seeking the Graduate Certificate in Aerospace Management. MBA 6410 - Global Macroeconomic Conditions Credits: (3) This course will focus on the impact of global macroeconomic conditions on firm decision-making. To review and analyze current macroeconomic topics, a theoretical framework is developed, from the start showing the linkages among national economies. This framework is used to analyze and forecast business cycles, interest rates, exchange rates, causes of trade deficits, short- and long-term consequences of fiscal and monetary policy decisions, and the globalization of financial markets. Examples from different countries are used to enhance knowledge of the world economy. Additional foundation course work in economics may be required prior to course registration as per department advisement and student's program of study requirements. Prerequisite: MBA 6040, or equivalent course in economics. MBA 6420 - The Economics of Industry Credits: (3) This course will focus on the behavior of the individual firm in different market settings, competitive and imperfectly competitive. We are concerned with the strategic behavior of firms under different industry structures as they struggle with the pressures of competition. Students will study how differing levels of the firm's market power impacts pricing and output policies, product differentiation, and barriers to entry. In addition, the student will learn the basics of game theory and use it to analyze the strategic behavior of firms. Topics will include different types of pricing strategies including price discrimination, pricing of product lines, predatory pricing, peak load pricing, and entry deterrence. Issues of non-price competition such as research and development, information, externalities, moral hazard, and firm structure will also be discussed. The course includes both supplemental readings designed to illustrate real- world applications of the theoretical principles developed as well as in-class experiments in strategic behavior designed to illustrate certain theoretical conclusions. Additional foundation course work in economics may be required prior to course registration as per department advisement and student's program of study requirements. Prerequisite: MBA 6040, or equivalent course in economics. MBA 6430 - International Marketing Credits: (3) The course provides foundational knowledge and practical application of international marketing principles and practices so as to prepare participants for entry-level marketing positions in the global context. Weber State University 2015-2016 Catalog