Management Marketing • General Information 330. Human Resource Management (4) A, W Study of principles and methods in managing specific aspects of human resources, either as an operating manager or as a human resource specialist. Topics include: legal constraints in managing human resources, strategic planning of human resources, recruitment, selection, orientation, performance evaluation, employee/labor relations and communication programs, safety and health, work scheduling, The computer will be used for analysis in certain areas studied. Prerequisites: Mgmt 312,320. 335. Employment and Labor Law (4) W This course will focus on legal and ethical issues most closely associated with Human Resource Management. Title VII of the Civil Rights Act of 1964, ADEA, and ADA form the heart of this course. Other topics include FLSA, OSHA, ERISA, Sexual harassment, drug testing and privacy. Labor law issues include preventing unionization, and dealing effectively with a union. Prerequisite: Mgmt 330. 336. Business and Industrial Psychology (3) Builds upon Mgmt 330. A review of the psychological research underlying personnel administration practices as well as training in the application of these personnel principles. Topics include job satisfaction, attitude assessment, training, and compensation. The computer will be used for analysis in several areas such as job satisfaction evaluations. Prerequisites: Quant 261 or an equivalent statistics course, Mgmt 330. 360. Management Information and Control (4) Essentials of management control theory; information system elements, processes, and display of data involving "hands-on" use of the computer in such applications as database management. Prerequisites: Acctg 202, 230; Mgmt 312, 320. 364. Production and Operations Management (4) Su, A, W, S Considers the strategic aspects of converting inputs into products and services. Topics include manufacturing policy, manufacturing process selection and design, capacity planning, production planning and scheduling, inventory management, and logistics planning. Prerequisites: Acctg 230; Quant 261; Mgmt 312. 420. International Business (4) Su, A, W, S An exploration of the role of multi-national corporations in worldwide economic development and an analysis of the management processes of such corporations. Prerequisites: Mgmt 312, 320. 431. Compensation and Benefits (4) This course is intended to provide the student with a basic working knowledge of compensation and benefits as an important part of the broader Human Resources field. The topics to be covered include: benefits management, job analysis, job evaluation, performance appraisal and recognition, and different approaches to employee compensation. The course is also designed to assist the student in their preparation for professional certification examinations in related areas. 440. Advanced Organizational Behavior (4) A, S An in-depth study of leadership and organizational behavior. Focus is on the structural and behavioral variables that are most significant for organizational effectiveness. Both theory and application are emphasized. Prerequisites: Mgmt 312, 320. 460. Managerial Decision Analysis (4) A, S Computer assignments involve determining solutions to management decision problems that lend themselves to quantitative analysis, e.g., forecasting problems, queuing problems, simulation problems, and linear programming problems. Emphasis is placed on problem recognition, problem set-up, computer solutions and interpretation of those solutions. Prerequisites: Mgmt 312, 364; Quant 261. 465. Management and Organized Labor (4) Application of personnel practices in "organized" business, public and other organizations; factors leading to organization, responses to organization efforts, collective bargaining, bargaining theory, negotiation, contract administration, and resolution of conflict (arbitration, mediation, fact finding, etc.). Prerequisite: Mgmt 330. 468. Senior Consulting Projects (1-4) Su, A, W, S Senior students are given the opportunity to analyze actual businesses, make recommendations, and implement the methods in the organization. Students meet with their professor weekly to review reports. Prerequisite: Instructor approval. 490. Management Internship (4) A structured professional-level field experience. The student will be counseled and supervised as he/she applies and integrates the knowledge and skills obtained through the Management program courses. Note: A maximum of 4 credit hours earned in this course can be applied toward Department degree requirements. Also, students receiving credit in this course cannot also receive credit in BusAdm 489 or Mgmt 495. 495. Human Resource Internship (4-12) A structured professional-level field experience. The student will be counseled and supervised as he/she applies and integrates the knowledge and skills obtained through the Human Resource and Management courses. Note: A maximum of 4 credit hours earned in this course can be applied toward Department degree requirements. Also, students receiving credit in this course cannot receive credit fo BusAdm 489. 499. Senior Seminar (4) Structured exposure to current issues and research from periodical literature. Prerequisite: 16 hours of management courses and senior standing. 502. Quality Management and Productivity (4) A survey of quality management principles and practices as exemplified in Total Quality Management and the Philosophies of Deming, Juran, Ishikawa, Taguchi, Shingo, and others. Quality management aims to increase the firm's external effectiveness by focusing on customer needs and its internal efficiency by emphasizing continuous improvement and the application of statistical methods. MARKETING EMPHASIS Description Students concentrating in marketing specialize in course work that deals with business activities involved in getting the right goods and services to the right customers at the right time, the right place, and in the right way. Education Courses provide students with vital marketing concepts and experience in applying them. These courses prepare students to assume responsible positions in industry. Those desiring careers in marketing research or higher levels of corporate management are well prepared to enter graduate programs of their choice. PROGRAM: MARKETING EMPHASIS BACHELOR DEGREE General Requirements: • WSU Core Requirements (see index). • General Education Requirements (see index). College of Business and Economics Requirements: • See College of Business and Economics section of the catalog. Emphasis Requirements (minimum of 48 credit hours): Required courses (36 credit hours): CIS 340 (4); Mgmt 320 (4), 502 (4); Mktg 310 (4), 330 (4), 345 (4), 440 (4), 499 (4); Econ 302 or 303 (4).. • Elective courses (minimum of 12 credit hours approved specifically for each student by marketing faculty): Mktg 320 (4), 350 (4) 420 (4); Mgmt 420 (4), 460 (4), 468 (1-4); BusAdm 421 (3), 550 (4); Commun 385 (3). MARKETING COURSES-MKTG 240. Advertising (4) Theory practices and techniques of advertising; management of advertising programs. (Correspondence offering only.) See College of Business and Economics Registration Restrictions before registering for courses numbered 301 and above. 301. Marketing Concepts and Practices (4) Su, A, W, S Matching products with markets, marketing functions, institutions, and areas for management decisions. Basic computer models for marketing analysis are introduced. 310. Analysis of Consumer Behavior (4) A The application of psychological, sociological, and anthropological findings to the purchase and consumption of goods and services by ultimate and industrial consumers. Prerequisite or concurrent enrollment: Mktg 301. 320. Personal Selling (4) Theory, methods, and techniques of personal selling in professional settings. Emphasis placed on analysis of buyer behavior, the delivery of customer satisfaction, and integration of personal selling with other marketing communication tools. Prerequisite: Mktg 301. 330. Marketing Research (4) A Concepts and techniques of providing marketing intelligence for continuous operations and special research projects. Basic computer models for marketing and statistical analysis are applied by the student. Prerequisites: Mktg 301; Quant 261. 345. Promotional Management (4) W Strategic development of advertising, sales, sales management, public relations, and sales promotion programs. Prerequisites: Mktg 301, prerequisite or concurrent enrollment Mktg 310. 350. Retail Management (4) W Consideration of problems peculiar to the establishment and management of retail institutions. Prerequisite: Mktg 301. 420. Sales Management (4) Study major issues involved in managing the sales force, including salesperson selection, deployment, compensation, training, field supervision and industrial marketing management. Prerequisite: Mktg 301 and 320 or permission of instructor. 440. Marketing Strategy (4) W The development of integrated strategies for management of the marketing mix; pricing, promotion, physical distribution, and product line. Prerequisite: Mktg 301; Mgmt 320; Quant 261. 499. Senior Seminar (4) 5 Structured exposure to current issues and research from periodical literature. Prerequisite: 12 hours of marketing classes. Student Services Interdisc. Programs Applied Science & Technology Arts& Humanities Business & Economics Education Health Professions Science Social & Behavioral Sciences 146 147 Continuing Education