COMM 3230. Health Communication (3) A broad examination of communication theory, application, and research in health care delivery and management. Examines many different levels and channels of communication induding the development and application of interpersonal communication, small group communication and teamwork, organizational communication, communication ethics, leadership, and motivation skills in dealing with health care providers, staff, and consumers in a variety of health care environments. Cross-listed with HAS 3230. Prerequisites for Communication majors, minors and BIS students: COMM HU1020,1130, 2110, and acceptance in program; pre/ co-requisite, COMM 3000. Prerequisite for non-Communication students: advanced standing. COMM 3400. Public Relations (3) Philosophy and practice of public relations in business, government, education and non profit organizations. Case studies will be selected from a wide range of actual public relations concerns to foster dedsion-making skills and a mature understanding of public relations management. Prerequisites for Communication majors, minors and BIS students: COMMHU1020,1130, 2110, and acceptance in program; pre/co-requisite, COMM 3000. Prerequisite for non-Communication students: permission of instructor. COMM 3440. Public Relations Writing (3) Explores principles and practices of a variety of public relations writing formats ranging from news releases to websites. Prerequisites for Communication majors, minors and BIS students: COMMHU1020,1130, 2110, 3400, and acceptance in program; pre/co-requisite, COMM 3000. Prerequisite for non-Communication students: COMM 1130 or permission of instrudor. COMM 3460. Public Relations and Social Media (3) This course will combine theory and practice in teaching the principles of the new "Social Media" or "PR 2.0." Students will leam how new web technologies have expanded the pra dice of Public Relations beyond the traditional arena and into the fast-moving and dynamic world of public communication on the web. They will learn how to communicate with the news media and directly with the public. The course will prepare them to use the newest technology and pra dices effectivdy as they represent their companies and thdr clients. Prerequisite: COMM 3400. COMM 3550. Organizational Communication (3) Study of communication in organizations from various theoretical perspectives with an emphasis on the organizational culture perspective. Indudes topics such as communicating with external audiences, dedsion-making, conflid resolution, and power rdationships. Prerequisites for Communication majors, minors and BIS students: COMM HU1020, 1130,2110, and acceptance in program; pre/co-requisite, COMM 3000. Prerequisite for non-Communication students: advanced standing. COMM 3650. Communication Law (3) First Amendment origins, interpretations and philosophy underlying regulation of the mass media. Prerequisites for Communication majors, minors and BIS students: COMM HU1020, 1130,2110, and acceptance in program; pre/co-requisite, COMM 3000. Prerequisite for non-Communication students: advanced standing. COMM 3730. Media Programming and Audiences (3) This course focuses on principles, strategies and approaches for creating and scheduling content for radio, tdevision and the World Wide Web. The course also provides an analytical framework for understanding industry trends in media programming, and how those trends are influenced by audience research. Students create and schedule programs, apply programming strategies and philosophies, and learn relevant terminology and audience measurement 135 techniques. Prerequisites for Communication majors, minors and BIS students: COMM HU1020,1130, 2110, and acceptance in program; pre/co-requisite, COMM 3000. Prerequisite for non-Communication students: COMM 1500 or permission of instructor. COMM 3740. Copy Writing for Audio and Video (3) Specialized concepts and techniques required to write effectively for radio, television, advertising, and other new media technologies. Prerequisites for Communication majors, minors and BIS students: COMM HU1020, 1130, 2110, and acceptance in program; pre/co-requisite, COMM 3000. Prerequisite for non-Communication students: COMM 1130 or permission of instructor. COMM 3780. Broadcast News Writing & Production (3) Classroom instruction and pradical experience in writing, reporting, performing, producing, and editing for television news. Students will produce newscasts for a local cable channel. Prerequisites for Communication majors, minors and BIS students: COMM HU1020,1130, 2110, and acceptance in program; pre/ co-requisite, COMM 3000. Prerequisite for non-Communication students: COMM 1130 or permission of instrudor. COMM 3810. Persuasive Communication (3) Study of theories and principles of persuasion from classical to modern times. Examines persuasion as a means of influence in interpersonal communication, public speaking, public relations, advertising, politics, and other contexts. Prerequisites for Communication majors, minors and BIS students: COMM HU1020, 1130,2110, and acceptance in program; pre/co-requisite, COMM 3000. Prerequisite for non-Communication students: advanced standing. COMM 3850. Advertising (3) A practical and theoretical study of advertising. Course is designed for students planning careers in advertising, as well as for those who are simply lifelong consumers of advertising and want to understand its role in the economic system. Prerequisites for Communication majors, minors and BIS students: COMM HU1020, 1130,2110, and acceptance in program; pre/co-requisite, COMM 3000. Prerequisite for non-Communication students: permission of instructor. (A maximum of 6 credit hours total from COMM 3890a, COMM COMM 3890c and COMM 3890d may be counted for the major.) COMM 3890a. Advanced Cooperative Work Experience - Signpost (1-3) Open to students who are Signpost editors and managers. Prerequisites for Communication majors, minors and BIS students: COMM HU1020,1130, 2110, and acceptance in program; pre/ co-requisite, COMM 3000. Prerequisite for non-Communication students: permission of instructor. COMM 3890b. Advanced Cooperative Work Experience with KWCR (1-3) Open to students who are KWCR senior staff. Prerequisites for Communication majors, minors and BIS students: COMM HU1020, 1130,2110, and acceptance in program; pre/co-requisite, COMM 3000. Prerequisite for non-Communication students: permission of instructor. COMM 3890c. Advanced Cooperative Work Experience with Public Relations (1-3) Prerequisites for Communication majors, minors and BIS students: COMM HU1020,1130, 2110, and acceptance in program; pre/ co-requisite, COMM 3000. Prerequisite for non-Communication students: permission of instructor. General PROFILE ENROLLMENT STUDENT AFFAIRS ACADEMIC INFO DEGREE REQ GENED Engaged Learning & Interdisciplinary OUR/CBL HNRS/BIS ESL LIBS INTRD MINORS Applied Science & Technology AUSV/ATTC CMT CEET/EE CS MFET/ETM MET DGET ENGR IDT SST TBE Arts & Humanities MPC/MENG COMM ENGL FL DANC MUSC THEA ART/ARTH Business & Econ MBA MACC/MTAX ACTG BS AD/FIN MGMT MKTG SCM ECON/QUAN 1ST Education MSAT/MED CHF AT/HLTH NUTR/PEP/REC HPHP COURSES ATHL/PE EDUC Health Professions MHA/MSN MSRS DENT PAR HTHS HAS/HIM MLS NRSG RADT DMS/NUCM RATH REST Science BTNY CHEM GEO MATH/MTHE MICR PHYS/ASTR ZOOL Social & Behavioral Sciences MCJ/CJ ECON GEOG HIST POLS/PHIL PSY SW/GERT SOC/ANTH AERO MILS NAVS Continuing Ed Davis Campus Weber State University 2011-2012 Catalog