| OCR Text |
Show Business and Economics — Marketing Business and Economics — Marketing 492. Short Courses, Workshops, Institutes and Special Programs (1-6) In order to provide flexibility and to meet many different needs, a number of specific offerings are possible using this catalog num ber. When the number is used it will be accompanied by a brief and specific descriptive title. The specific title with the credit authorized for the particular offering will appear on the student transcript. AWSSu MARKETING MAJOR Description: Marketing majors specialize in coursework that deals with business activities involved in getting the right goods and services to the right customers at the right time, and the right place, and in the right way. Education: The School of Business core requirements must be completed, as well as specialized marketing courses in marketing research, consumer behavior, marketing strategy and administration, advertising, selling, and retailing. Professional Outlook: Innumerable opportunities exist in industrial selling, consumer goods selling and retailing. Fewer, but often more rewarding opportunities, are also found in advertising, marketing research, and product management. Related Careers: Careers in selling and sales management, marketing administration, buying, wholesaling, retailing, transportation, inventory management and warehousing, product management, marketing research and advertising are among the many alternatives available to marketing majors. Program: Business Administration—Marketing Major (Bachelor Degree) I. General Requirements. A. See School of Business and Economics requirements. II. Specific Requirements: A. Students must apply at the department office for Advanced Standing before beginning these requirements. Advanced Standing requires completion of the Pre-Business Core with a 2.30 minimum GPA (D grades are acceptable). B. Courses required (20 credit hours): Marketing 310 (4), 420 (4), 440 (4), 470 (4),MGT. 364(4). C Courses to elect from (four courses): Marketing 320 (4), 330 (3), 340 (4), 350 (4); Management 460 (4); Economics 301* (4), and 302* (4); Business Administration 488 (4) with departmental approval. •Whichever is not selected to satisfy the core (courses selected to satisfy core cannot be used in major also). Program: Marketing Minor for Business and Non-Business Majors I. General Requirements: A. Marketing minors must achieve a G. P. A. of 2.25 or better in minor courses. II. Specific Requirements: A. Non-business majors—A baccalaureate degree candidate who is not seeking a major in the School of Business and Economics may obtain a minor in Marketing by completing the following requirements: 1. Minimum of 27 credit hours, as explained below. 2. Required courses: Marketing 301 (4), Accounting 201 (4), Economics 101(5), 102(3). 3. Courses to elect from (minimum of eleven credit hours with approval of a minor adviser): Marketing 310 (4), 320 (4), 330 (3), 340 (4), 350 (4), 420 (4), 440 (4), 470 (4). 4. Support courses required: Accounting 102 (4); Economics 101 (5), 102 (3); Finance 320 (4). B. School of Business and Economics majors—If a minor in Marketing is desired by a student majoring in the School of Business and Economics, he must complete a minimum of fifteen credit hours (with approval of a minor adviser) from the following courses: Marketing 310 (4), 320 (4), 330 (3), 340 (4), 350 (4), 420 (4), 440 (4), 470 (4); Business Administration 480 (1-5). MARKETING COURSES 292. Short Courses, Workshops, Institutes and Special Programs > (1-6) In order to provide flexibility and to meet many different needs', a number of specific offerings are possible using this catalog number. When the number is used it will be accompanied by a brief and specific descriptive title. The specific title with the credit authorized for the particular offering will appear on the student transcript. A W S Su 301. Marketing Concepts and Practices (4) Matching products wi,th markets, marketing functions, institutions and areas for management decisions. A W S 310. Consumer Behavior (4) Market and consumer analysis, emphasizing the social, psychological, and economic sciences as they apply to marketing processes. Prerequisites: Marketing 301, and Psychology 101 or Sociology 101 or Anthropology 101. (Pre-business core not required.) A 320. Salesmanship and Sales Management (41 Theory, methods and techniques of effective selling and supervision of the sales force. (Pre-business core not required.) S 330. Purchasing (3) Principles and techniques of effective procurement. Prerequisite: Economics 251. (Alternate years) (Pre- business core not required) W 340. Advertising (4) Theory, practices, and techniques of advertising: management of advertising programs. (Pre-business core not required) W S 92 350. Retail Management and Marketing Channels (4) Consideration of problems peculiar to the establishment and management of retail and wholesale businesses and their relationship to the total distribution system. Prerequisite: Marketing 301. (Pre- business core not required) W 420. Marketing Research and Information Systems (4) Concepts and techniques of providing marketing intelligence for special projects and continuous operations. Prerequisites: Marketing 301 A 440. Marketing Strategy <4) The development of integrated strategies for managing the marketing mix; pricing, promotion, physical distribution, and product line. Prerequisite: Marketing 301 or consent of the instructor. W 470. Marketing Administration (4) A capstone course for Marketing majors and minors. Analysis and establishment of overall marketing policies, administration of marketing channels, and development of marketing mix. Prerequisite: Marketing 440. S 492. Short Courses, Workshops, Institutes and Special Programs <]-6> In order to provide flexibility and to meet many different needs, a number of specific offerings are possible using this catalog number. When the number is used it will be accompanied by a brief and specific descriptive title. The specific title with the credit authorized for the particular offering will appear on the student transcript. A W S Su 93 |
