OCR Text |
Show 180. Advanced Management—Advanced development of management concepts. Analysis of policy formulation and reappraisal. Prerequisites: Management 140 and 142. S (5). McKay, Storey MARKETING Marketing Major—In addition to the general requirements for all students in the Division of Business and Economics, requirements for a major in Marketing include Accounting 110; Marketing 165, 176, 180, 185, and 187; plus an additional 7 credit hours in approved upper division Management courses; plus an additional 7 credit hours in approved upper division and other business courses. Marketing Minor — A baccalaureate degree candidate may obtain a minor in Marketing by completing Marketing 165 and 180; plus an additional 11 approved upper division credit hours in the marketing field. Courses of Instruction 165. Principles of Advertising—Theory, practices, and techniques of advertising; management of advertising programs. Prerequisite: Economics 3. W (5). Wilson 170. Principles of Marketing—Matching products with markets; Marketing functions, institutions and areas for management decisions. Prerequisites: Accounting 3 and Economics 3, or Instructor's approval. AWS (5). Storey, Tilleman 176. Advanced Problems in Marketing—Quantitative methods, market research, industrial marketing, wholesaling, transportation, promotional strategies. Analyzed from the managerial point of view. Prerequisites: Economics 51, Accounting 110 or 113, Marketing 170. S (5). Storey 180. Retailing—A study of retail operations. Organization, layout, location, merchandising methods, policies and control. Prerequisite: Marketing 170 or approval of instructor. A (5). Storey 185. Salesmanship—The Psychology of selling. A S (4). Wilson 187. Sales Management—Problems in sales planning and administration and management of the sales force. Prerequisite: Marketing 170 or approval of instructor. W (4). Storey DEPARTMENT OF ECONOMICS Associate Professor O. Morrell Clark, Head; Associate Professor Dale R. Hawkins; Assistant Professors Elden E. Liechty, Dix W. Cloward, Franklin Badger. 80 Economics Major—In addition to the general requirements for all students in the Division of Business and Economics, requirements for a major in Economics include Accounting 110; Economics 10, 110, 112, 170, 171 and 199; plus at least 7 additional approved quarter hours in Economics; plus at least 5 additional approved quarter hours in other upper division business courses. Economics Minor—A baccalaureate degree candidate may obtain a minor in Economics by completing Economics 1, 2, 3, 170 and/or 171, plus additional approved courses in Economics to total 23 hours. Economics Teaching Minor—A baccalaureate degree candidate may obtain a teaching minor in Economics by completing Economics 1, 2, 3, 10 and/or 124, plus additional approved electives in Economics to total 24 hours. Social Science Composite Teaching Major—Economics 1, 2, 3, 10 and/or 124 plus additional economics courses, if needed, to total 18 hours, may be used as part of a Social Science Composite Teaching Major. Social Science Group Requirements—Economics 1 and 2, or 10, are accepted in partial fulfillment of the Social Science area requirements. Courses of Instruction 1. Principles of Economics—Basic institutions of our economy, production of goods, capital and labor in production, standards of living. AWS (3). Badger, Clark, Cloward, Hawkins, Tilleman 2. Principles of Economics—Continuation of Economics 1. The exchange economy, transportation, markets, money; introduction to macro-economics; national income, and levels of employment. Prerequisite: Economics 1. A W S (3). Badger, Clark, Cloward 3. Principles of Economics—Continuation of Economics 2. Value and price of goods on the market under varied con- ditions of competition, monopoly, oligopoly; introduction to micro-economics, distribution of income, wages, interest, economic rent, profits. Prerequisite: Economics 2. A W S Badger, Clark, Cloward 10. Economic History of the United States—Development of resources, commerce, agriculture, manufacturing, labor organizations, finance. AWS (5). Clark 31. Agricultural Economics—(See course under Agriculture Department.) 32. Agricultural Economics—(See course under Agriculture Department.) 81 |