156 157 355. The Cultural Environment of International Business (4) This course considers issues in communication, negotiation and culture in international business relations. Topics include the role of language and nonverbal communication, contrasting cultural values and using sources of information on the culture of international business. Prerequisite: One of Econ 311, Econ 312, Mgmt 420, or instructor approval. 360. Management Information and Control (4) Essentials of management control theory; information system elements, processes, and display of data involving "hands-on" use of the computer in such applications as database management. Prerequisites: Acctng 202, Acctng 230; Mgmt 312, Mgmt 320. 364. Production and Operations Management (4) Su, A, W, S Considers the strategic aspects of converting inputs into products and services. Topics include manufacturing policy, manufacturing process selection and design, capacity planning, production planning and scheduling, inventory management, and logistics planning. Prerequisites: Acctng 230; Quant 261; Mgmt 312. 420. International Business (4) Su, A, W, S An exploration of the role of multi-national corporations in worldwide economic development and an analysis of the management processes of such corporations. Prerequisites: Mgmt 312, Mgmt 320. 431. Compensation and Benefits (4) This course is intended to provide the student with a basic working knowledge of compensation and benefits as an important part of the broader Human Resources field. The topics to be covered include: benefits management, job analysis, job evaluation, performance appraisal and recognition, and different approaches to employee compensation. The course is also designed to assist the student in their preparation for professional certification examinations in related areas. 440. Advanced Organizational Behavior (4) A, S An in-depth study of leadership and organizational behavior. Focus is on the structural and behavioral variables that are most significant for organizational effectiveness. Both theory and application are emphasized. Prerequisites: Mgmt 312, Mgmt 320. 460. Managerial Decision Analysis (4) A, S Computer assignments involve determining solutions to management decision problems that lend themselves to quantitative analysis, e.g., forecasting problems, queuing problems, simulation problems, and linear programming problems. Emphasis is placed on problem recognition, problem set-up, computer solutions and interpretation of those solutions. Prerequisites: Mgmt 312, Mgmt 364; Quant 261. 465. Management and Organized Labor (4) Application of personnel practices in "organized" business, public and other organizations; factors leading to organization, responses to organization efforts, collective bargaining, bargaining theory, negotiation, contract administration, and resolution of conflict (arbitration, mediation, fact finding, etc.). Prerequisite: Mgmt 330. 468. Senior Consulting Projects (1-4) Su, A, W, S Senior students are given the opportunity to analyze actual businesses, make recommendations, and implement the methods in the organization. Students meet with their professor weekly to review reports. Prerequisite: Instructor approval. 490. Management Internship (4) A structured professional-level field experience. The student will be counseled and supervised as he/she applies and integrates the knowledge and skills obtained through the Management program courses. Note: A maximum of 4 credit hours earned in this course can be applied toward Department degree requirements. Also, students receiving credit in this course cannot also receive credit in BusAdm 489 or Mgmt 495. 495. Human Resource Internship (4-12) A structured professional-level field experience. The student will be counseled and supervised as he/she applies and integrates the knowledge and skills obtained through the Human Resource and Management courses. Note: A maximum of 4 credit hours earned in this course can be applied towards Department degree requirements. Also, students receiving credit in this course cannot receive credit for BusAdm 489. 499. Senior Seminar (4) Structured exposure to current issues and research from periodical literature. Prerequisite: 16 hours of management courses and senior standing. 502. Quality Management and Productivity (4) A survey of quality management principles and practices as exemplified in Total Quality Management and the Philosophies of Deming, Juran, Ishikawa, Taguchi, Shingo, and others. Quality management aims to increase the firm's external effectiveness by focusing on customer needs and its internal efficiency by emphasizing continuous improvement and the application of statistical methods. 668. Graduate Consulting Projects (1-5) Graduate students are given the opportunity to analyze actual businesses, make recommendations, and implement the methods in the organization. Graduate students will work independently or as the leader of a team with undergraduate students. Students meet with their professor weekly to review results. Prerequisite: Instructor permission. Business Administration ■H MARKETING EMPHASIS Mfflj 77ns is the ONLY business marketing program on WSU's campus. Students concentrating in marketing specialize in course work that deals with business activities involved in getting the right goods and services to the right customers at the right time, the right place, and in the right way. Courses provide students with vital marketing concepts and experience in applying them. These courses prepare students to assume responsible positions in industry. Those desiring careers in marketing research or higher levels of corporate management are well prepared to enter graduate programs of their choice. MARKETING EMPHASIS ^m:^^:ffi:^M^^ BACHELOR DEGREE (B.S. OR B.A.) Prerequisite: The Business Foundations courses must be completed with grades of "C-" or higher before registering for 300 or 400 level courses with the exceptions of Mgmt 320, BusAdm 300, BusAdm 320, Mktg 301, Mgmt 312 and IS&T 374. Minor: Not required. » Grade Requirements: The minimum overall GPA for graduation is 2.5; additionally, students must earn a 2.5 GPA in business and economics courses. Finally, a course grade of "C-" or higher is required for all business and economics prerequisite and program requirements. » Credit Hour Requirements: A total of 183 credit hours is required for graduation — 89 of these are College requirements, 48 of these are required within the major, and the balance should be taken outside the College of Business & Economics. A total of 60 upper division credit hours is required (courses number 300 and above) — all of these are taken to fulfill College and major requirements. Advisement Advisement is required. See the College of Business and Economics Advisor in WB213 (801-626-6065) and/or contact the Business Administration Department in WB216 (801-626-6075). Contact the College advisor for information on transfer credits, business foundations courses, and admission applications. Advising in major selection, major requirements, and admission applications is provided by the Business Administration Department. Address either office for advising issues. Admissions Requirements An application is necessary for all majors and minors in the College of Business and Economics. Completion of Business Foundations courses with course grades of "C-" or higher is required for admission and access by majors to upper division Business and Economics courses. Core and General Education Refer to pages 32-36 of this catalog for either Bachelor of Science or Bachelor of Arts requirements. The following courses required for the Marketing major also will satisfy general education requirements: Engl 111, Engl 112 (English Competency); Math 107 (Math Competency); Econ SS203, Psych 101, Soclgy SS101 (Social Science); Botany LSI40 (Life Science). Course Requirements for B.S. or B.A. College of Business & Economics Requirements (see page 143) Liberal Support Curriculum 28 Business Foundations 15 Business Cross-Functional Core 24 Business Functional Core 22 Business Courses Required (36 credit hours) IS&T 340 Info Technology for Business 4 Mgmt 320 Managerial Communication 4 Mgmt 502 Quality Mgmt & Productivity 4 Mktg 310 Analysis of Consumer Behavior 4 Mktg 345 Promotional Management 4 Mktg 440 Marketing Strategy 4 Mktg 499 Senior Seminar 4 Econ 302 Intermediate Theory: Microecon 4 or Econ 303 Managerial Economics 4 BusAdm 350 Introduction to Business Research 4 Elective Courses (minimum 12 credit hours) Select 12 credit hours as approved specifically for each student by marketing faculty. Mktg 320 Personal Selling 4 Mktg 350 Retail Management 4 Mktg 420 Sales Management 4 Mgmt 420 International Business 4 Mgmt 460 Managerial Decision Analysis 4 Mgmt 468 Senior Consulting Projects 1-4 BusAdm 421 Survey of Business Law 3 Commun 385 Persuasive Media Commun 3 Suggested Course Sequence The following suggested course sequence is provided to assist students in planning their schedules. Use this only as a guideline and be sure to consult with an advisor. Soclgy 101 5 Math 107 BusAdm 101 4 Engl 111 Math 105 5 Psych 101 Total Hrs. 14 Total Hrs. 5 4 5 14 Irishman S Engl 112 Gen Ed Acctng 201 Botany 140 Total hrs. Econ 202 Quant 260 Acctng 202 Gen Ed Total Hrs. Junior Aut Mgmt 320 Mgmt 312 Mktg 301 BusAdm 350 Total Hrs. Mgmt 502 Gen Ed Mktg 310 Econ 302 or Econ 303 (4) BusAdm 462 Total Hrs. 4 4 3 4 15 4 4 4 4 16 4 3 4 4 .5 15.5 Econ 203 Acctng 230 Quant 240 Gen Ed Total Hrs. IS&T 340 Mgmt 364 BusAdm 320 Fin 320 Total Hrs. JtonQR Wjmhl Mktg 345 Mktg Elect Mktg Elect Elective Total Hrs. 4 3 4 4 15 4 4 4 4 16 15 Quant 261 Gen Ed Gen Ed Gen Ed Total Hrs. Junior Spring BusAdm 333 Mktg 440 Mgmt 420 Gen Ed BusAdm 462 Total Hrs. Senior Sf BusAdm 478 Mktg 499 Mktg Elect Elective Total Hrs. 4 4 3 5 16 4 4 4 4 16 3 4 4 4 .5 15.5 GEN ED & CORE COURSES 15 MARKETING COURSES-MKTG 240. Advertising (4) Theory practices and techniques of advertising; management of advertising programs. (Correspondence offering only.) See College of Business and Economics Registration Restrictions before registering for courses numbered 301 and above. 301. Marketing Concepts and Practices (4) 5m, A, W, S Matching products with markets, marketing functions, institutions, and areas for management decisions. Basic computer models for marketing analysis are introduced. 310. Analysis of Consumer Behavior (4) A The application of psychological, sociological, and anthropological findings to the purchase and consumption of goods and services by ultimate and industrial consumers. Prerequisite or concurrent enrollment: Mktg 301. 320. Personal Selling (4) Theory, methods, and techniques of personal selling in professional settings. Emphasis placed on analysis of buyer behavior, the delivery of customer satisfaction, and integration of personal selling with other marketing communication tools. Prerequisite: Mktg 301. 345. Promotional Management (4) W Strategic development of advertising, sales, sales management, public relations, and sales promotion programs. Prerequisites: Mktg 301, prerequisite or concurrent enrollment Mktg 310. HONOURS/BIS LIBSCI WS Applied Science & Technology PRENGR CS EET MFET MET CMT DG AUTOSV AUTOTC IDT SST TBE Arts & Humanities COMMUN ENGL FORLANG DANCE MUSIC THEATR ART Business & Econ MPACC ACCTNG BUSADM LOG FIN MGMT MKTG- ECON IS&T Education MEDUC CHFAM HEALTH NUTRI PE REC EDUC CLS DENSCI PARAMD HTHSCI HAS HIM MRSCI NURSNG RADTEC DMS NUCMED RADTHR RESTHY Science SE BOTANY CHEM GEOSCI MATH MATHED MICRO PHSX ZOOL Social & Behavioral Sciences CJ GEOGR HIST POLSC PHILO PSYCH SOCLWK GERONT SOCLGY ANTHRO MILSCI AEROSP NAVSCI Weber State University Weber State University