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Show Business and Economics — Business Administration Business and Economics — Business Administration 134. Group Discussion—(See Psychology 156 in Department of Psychology.) Concepts and methods of group discussion and decision making. S (3) Larsen O \ I 136. Human Relations in Business and Industry—(See Sociology 145 in the Department of Sociology.) Social problems of the working situation, the social organization of the plant, and the social adjustments of the worker in industry, the community, and the society. A W S (3) Larsen, Storey 144. Management Problems—Problems in the application of management principles on the middle-management level. (Formerly Management 142.) Prerequisite: Management 172. W S (3) Larsen 146. Business and Industrial Psychology-(See Psychology 151 in Department of Psychology.) The psychological aspects of job satisfaction, attitudes and morale, counseling, incentives, training, efficiency, accidents and safety, testing, promotion, and supervision in industry. A W S (3) Larsen 148. Management of a Small Business—Application of managerial principles and techniques to the small business enterprise. Prerequisite: Management 172. S (3) Wilson 160. Business Law—Nature of our legal system, the laws of contract, agency, negotiable instruments, bailments, transportation and sales. A W S (4) Wilson 161. Business Law—Continuation of Management 160. Laws of insurance, real property, mortgages, wills and bankruptcy. Prerequisite: Management 160. S (4) Wilson 172. Industrial Organization and Management—An introduction to management principles with the primary emphasis on the management of the production function in business. (Formerly Management 140.) Prerequisites: Accounting 10 and Economics 6. A W S (4) Larsen, Storey 174. Production Management Problems—The use of case studies for further development in production theories and methods. Prerequisites: Management 172 and Economics 41 or 50. W S (3) Storey 180. Advanced Management—Advanced development of management concepts. Analysis of policy formulation and reappraisal. Prerequisite: Senior standing in the School of Business and Economics. A W S (4) Storey 184. Quantitative Decision Analysis—Quantitative techniques for analyzing business problems and improving business decisions. Includes the application of computers to decision making. (Same course as Marketing 184.) Prerequisite: Economics 41 or 50. A W S (4) ' Storey 199. Management Seminar—Limited to seniors majoring in the Department of Business Administration. S (1-3) Staff MARKETING Marketing Major—In addition to the core requirements for all students in the School of Business and Economics, requirements for a major in Marketing include Management 110 and 180, Economics 170, and one course selected from the following: Banking and Finance 110, Economics 130, 150, 171 or 172; plus 22 quarter hours in approved upper division marketing courses. It is recommended that these 22 hours include Marketing 152, 165, 180 and 185. Marketing Minor—A baccalaureate degree candidate may obtain a minor in Marketing by completing Economics 5 and 6 plus 14 quarter hours in approved upper division marketing courses. Courses of Instruction 131. Purchasing—Principles and techniques of effective procurement. Prerequisites; Economics 41 or 50 and Management 172. S (3) Tilleman 150. Consumer Marketing—Key concepts of the social, psychological, and economic sciences as they apply to marketing processes. Psychology 1 recommended as a prerequisite. W (4) Staff 152. Marketing Research—Techniques of marketing research and the role of marketing research in decision making. Prerequisites: Economics 41 or 50 and Marketing 170. S (3) Storey 165. Principles of Advertising—Theory, practices, and techniques of advertising; management of advertising programs. A W (4) Staff 170. Principles of Marketing—Matching products with markets; marketing functions, institutions and areas for management decisions. Prerequisites: Accounting 10 and Economics 6 or instructor's approval. A W S (4) Staff 177. Pricing and Promotional Strategies—Considerations in developing pricing strategies and marketing mix of a firm. An analysis of the various sales devices available to win customer patronage. Prerequisite: Marketing 170. A (4) Storey 236 237 |
