Technology — Distributive Education Technology — Distributive Education 16. Merchandising Problems—Fundamental operations of arithmetic in concrete relation to business usage. Decimals, fractions, percentage, interest, discounts, etc. Practical problems in billing, figuring profits, markups, markdowns, trade discount, cost and taxes. W (3) Eichmeier 17. Credit and Collection Methods—Cost of retail credit, credit investigation, methods of collecting bad accounts, securing new business and credit control. W (3) Eichmeier 20. Retail Merchandising Methods—The marketing process from the viewpoint of the retail distributor, types of retail institutions, accounting, location, store layout, merchandise classification, service policies, pricing, brand policies, buying, merchandise control, advertising and sales promotion. A (5) Eichmeier 30. Distribution Principles—Describes, analyzes, and evaluates our present marketing system. Methods, policies, problems in marketing, distribution techniques, marketing institutions, middlemen, and industrial and consumer markets. W (5) Eichmeier 35. Advanced Distribution—A course to study in depth the four P's of marketing: Product, Price, Promotion, and Place. W (3) Eichmeier 36. Retail Store Operation Methods—Comparison of small and large-scale retailers. Problems of store ownership, organization, location, equipment, merchandising, planning and control, expense and cost reduction, and sales promotion. A (3) Eichmeier 37. Buying Methods—Considers the buyer's duties techniques and procedures of purchasing for resale, sources of supply, pricing of goods, and the interpreting of consumer demand. S (3) Eichmeier 40. Sales Promotion Methods—Sales promotion techniques in window display, interior display, counter and shadow box display, ad layouts, radio announcements and special event promotion. S (3) Eichmeier 45. Display and Advertising Methods—Theory, practices, and techniques of advertising. Structure of advertisements for different products, choice of media, consumer research and the work of advertising departments and agencies. A (5) Eichmeier 50. Principles of Supervision—Policies, job analysis, employment, procedures, personnel relations, staffing, directing, organizing, employee induction, training and evaluation. W (5) Eichmeier 55. Sales Supervision Methods—Techniques of sales administration, planning and execution. Executive aspects of recruiting, selecting, training, motivating, compensating, and maintaining morale of salespeople. S (5) Eichmeier 362 60. Salesmanship Psychology—To develop persuasive techniques as a salesman. Customer motivation, empathy, egodrive, perception through language, handling objections through perception, and closing the sale. S (3) Eichmeier 70. Supermarket (Checker-Education) Operation Program- Instruction in supermarket advertising and display, pricing, customer relations, handling adjustments, and effective management of the various food store departments. A W S (3) Eichmeier 71. Supermarket (Checker-Education) Operation Program— Practical operational aspects of the modern food store including checking out, pricing, handling and sorting of merchandise; effective check-out procedures; efficient operation of a modern cash register; and understanding the costs involved in the supermarket's operation. A W S (3) Eichmeier 92. 93, 94, 95, 96, 97. Internship Work Experience-Open to students enrolled in the Distributive Education program only. The students may earn 1 quarter hour credit for a maximum of 3 to 6 credit hours. This provides actual experience in the retail, wholesale, or service business field as a paid employee. The student, the employer, and the program coordinator develop an individual program for each student. The student is evaluated both by the employer and the program coordinator. (1 credit per quarter. Total—6 credits) A W S Eichmeier DISTRIBUTIVE EDUCATION MAJOR (Example Only) (First-Year Program) Course Distributive Education 92, 93, 94 Distributive Education 10 Distributive Education 15 Distributive Education 16 Distributive Education 20 Distributive Education 30 Distributive Education 40 Distributive Education 60 English 1, 2, 3 Accounting 1 Economics 5 Title A W Internship (Work Experience) 1 1 1 Business Orientation 3 Selling Methods 3 Merchandising Problems 3 Retail Merchandising Methods 5 Distribution Principles 5 Sales Promotion Methods 3 Salesmanship Psychology 3 Freshman Composition 3 3 3 Elementary Accounting 4 Principles of Economics 5 15 16 15 363