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Show Technology 20. Retail Mechandising Methods—The marketing process from the viewpoint of the retail distributor, types of retail institutions, accounting, location, store layout, merchandise classification, service policies, pricing, brand policies, buying, merchandise control, advertising and sales promotion. A (5) Eichmeier 30. Distribution Principles—Describes, analyzes, and evaluates our present marketing system. Methods, policies, problems in marketing, distribution techniques, marketing institutions, middlemen, and industrial and consumer markets. W (5) Eichmeier 35. Advanced Distribution—A course to study in depth the four P's of marketing: Product, Price, Promotion, and Place. W (3) Eichmeier 36. Retail Store Operation Methods—Comparison of small and large-scale retailers. Problems of store ownership, organization, location, equipment, merchandising, planning and control, expense and cost reduction, and sales promotion. A (3) Eichmeier 37. Buying Methods—Considers the buyer's duties techniques, and procedures of purchasing for resale, sources of supply, pricing of goods, and the interpreting of consumer demand. S (3) Eichmeier 40. Sales Promotion Methods—Sales promotion techniques in window display, interior display, counter and shadow box display, ad layouts, radio announcements and special event promotion. S (5) Eichmeier 45. Display and Advertising Methods—Theory, practices, and techniques of advertising. Structure of advertisements for different products, choice of media, consumer research and the work of advertising departments and agencies. A (5) Eichmeier 50. Principles of Supervision—Policies, job analysis, employment, procedures, personnel relations, staffing, directing, organizing, employee induction, training and evaluation. W (5) Eichmeier 55. Sales Supervision Methods—Techniques of sales administration, planning and execution. Executive aspects of recruiting, selecting, training, motivating, compensating, and maintaining morale of salespeople. S (5) Eichmeier 60. Salesmanship Psychology—To develop persuasive techniques as a salesman. Customer motivation, empathy, ego- drive, perception through language, handling objections through perception, and closing the sale. S (3) Eichmeier Technology DISTRIBUTIVE EDUCATION MAJOR (Example Only) (First-Year Program) Course Distributive Education 001, 002, 003 Distributive Education Distributive Education Distributive Education Distributive Education Distributive Education Distributive Education Distributive Education English 1, 2, 3 Accounting 1 Economics 5 Title A W S Internship (Work Experience) 3 3 3 10 Business Orientation 3 15 Selling Methods 3 16 Merchandising Problems 2 20 Retail Merchandising Methods 5 30 Distribution Principles 5 40 Sales Promotion Methods 5 60 Salesmanship Psychology 3 Freshman Composition 3 3 3 Elementary Accounting 4 Principles of Economics 5 17 17 19 (Second-Year Program) Distributive Education 004, 005, 006 Distributive Education Distributive Education Distributive Education Distributive Education Distributive Education Distributive Education Distributive Education English 8 Management 160 Health Education 1 Physical Education Internship (Work Experience) 3 3 17 Credit and Collection Methods 3 35 Advanced Distribution 3 36 Retail Store Operation Methods 3 37 Buying Methods 45 Display and Advertising Methods 5 50 Principles of Supervision 5 55 Sales Supervision Methods Applied English Business Law 4 Personal Health Problems 2 Selected 1 1 ELECTRONIC TECHNICIAN 14 19 15 The curriculum for electronic technician prepares the student for employment at the end of two years of training as a technician in the field of electronics. Completion of the out- 335 |
