He may work for power, for prestige, for the satisfaction of accomplishment. He may put in long hours as an outlet for a restless and probing mind that needs room in which to stretch its mental muscles, needs new problems to solve. And believe it or not, there are some men who work for the sheer love of service--service to their own firms, to the industrial system of which they are a part, and to the community in which they and their businesses operate. Enlightened management today is keenly aware that it is good business to be good neighbors--that real, lasting success depends to a great degree upon the public value of the work you do, and upon the public service your business renders as an industrial citizen of the community. If you travel to Central or South America, to the Orient or even to Europe, you will be deeply impressed with the higher standards of living enjoyed here in the United States. Whatever faults remain in our economic system, it has produced the greatest benefits yet known. We must not forget, however, that those benefits flow from mass production, which depends on mass consumption, which in turn depends upon putting purchasing power into the hands of the great mass of people who alone have the ability to consume the output of our economy. It is a proper function of business to profit from filling a public need but business cannot just ring up the customer's cash and call it a day. The needs of the purchasers cannot be ignored. Nor can the needs of all the other people, with whom any specific industry may have little direct contact through sales or employment. Most business leaders today realize that economic prosperity and public welfare are interdependent. They know that our political, social, and economic systems must do the best possible job for all the people--and that private enterprise has the greatest stake of 8