there are other great rewards--rewards that can't be toted up on an IBM machine. They are the compensations implied in the simple words: "Man does not live by bread alone." Businessmen, such as those you will find in the San Francisco Chamber of Commerce, work for the betterment of their city and the Bay Area because such work brings with it a unique sense of genuine satisfaction and accomplishment. It is both a privilege and an obligation. Public good today stands alongside profit as a key motivation in business activity. They go hand in hand.....which you might say makes civic virtue relatively painless. But painless or not, it takes work. Being President of the Chamber of Commerce, for instance, takes almost half your working day, and a good share of your evenings. No man can do that kind of a civic service job without the full support of his firm. For one reason, the Chamber frankly doesn't want you for the top spot unless you are a key member of your company's management. And that means that your firm necessarily must make a real sacrifice when it lets you take the Chamber job. Utah Construction Company has consented to this diversion of my time because our management feels that it has an obligation to the business community. It must carry its share of the civic load. I personally have accepted the Chamber job because whatever hard work and temporary sacrifices are entailed, they are more than offset by the sense of personal satisfaction that flows from it. I can assure you I am not trying to build up a high-class obituary for your morgue to file under the L's. No, I look upon public service in fields such as the Chamber of Commerce as an opportunity that businessmen have of contributing directly 10