Business and Economics — Business Administration Business and Economics — Business Administration 301. Management Concepts—An introductory level management course which presents the concepts, principles, and practices involved in effective management. (Formerly Management 172) A W S (3) 320. Business Law—Nature of our legal system, the laws of contract, agency, negotiable instruments, bailments, transportation and sales. A W S (4) 321. Business Law—Laws of insurance, real property, mortgages, wills and bankruptcy. Prerequisite: Management 320. S (4) 325. Human Relations in Business Organizations—A study of the intrapersonal and interpersonal relations among individuals and groups at various levels of the organizational structure. (Formerly Management 136) A W S (4) 330. Personnel Management—Principles, methods, and procedures related to effective utilization of human resources in organizations. Prerequisite: Management 301. A W S (4) 336. Business and Industrial Psychology—The psychological aspects of job satisfaction, attitudes and morale, counseling, incentives, training, efficiency, accidents and safety, testing, promotion, and supervision in industry. A W S (3) 364. Production Management—Theories and methods of managing the production function. (Formerly Management 174) Prerequisite: Management 301. A W S (3) 440. Organizational Theory—The design and development of effective organizational structures and strategies. A W (4) 460. Quantitative Decision Analysis—Quantitative techniques for analyzing business problems and improving business decisions. Prerequisite: Economics 251. A S (4) 470. Management Responsibility in Society—A contemporary review of the social responsibilities and ethical considerations which surround, influence, and affect the decision-making process and organizational relationships. A S (4) 478. Business Policy—A capstone course for seniors, which emphasizes policy design and implementation for organizational effectiveness. (Formerly Management 180) A W S (4) 480. Independent Research—Directed research and study on individual basis. Prerequisite: Permission of Department Chairman. A W S (1-5) BUSINESS ADMINISTRATION MAJOR WITH A CONCENTRATION IN MARKETING In addition to the School of Business and Economics and Department of Business Administration requirements, the following courses will be required for a concentration in Marketing: Marketing 310, 420, 440, 470, and two courses selected from: Marketing 320, 330, 340, 350, and Management 460. MARKETING MINOR A baccalaureate degree candidate may obtain a minor in Marketing by completing Accounting 201, Economics 101, 102, Marketing 301 and approved upper division electives in Marketing of at least 10 hours. Courses of Instruction 301. Marketing Concepts and Practices—Matching products with markets; marketing functions, institutions and areas for management decisions. (Formerly Marketing 170) A W S (4) 310. Consumer Behavior—Key concepts of the social, psychological, and economic sciences as they apply to marketing processes. (Formerly Marketing 150.) Psychology 101 and Marketing 301 recommended as prerequisites. A S (4) 320. Salesmanship and Sales Promotion—Techniques of selling. Theory and methods of sales promotion with an emphasis on point of purchase. (Formerly Marketing 185.) A W (4) 330. Purchasing—Principles and techniques of effective procurement. Prerequisite: Economics 251. (Offered 1972-73 and alternate years) W (3) 340. Advertising—Theory, practices, and techniques of advertising; management of advertising programs. W S (4) 350. Marketing Institutions—Consideration of problems peculiar to the establishment and management of retail and wholesale businesses and their relationship to the total distribution system. (Formerly Marketing 180.) A S (4) 420. Marketing Research and Information Systems—Concepts and techniques of providing marketing intelligence for special projects and continuous operations. Prerequisites: Marketing 301 and Economics 251. (Formerly Marketing 152.) A S (4) 230 231