Business and Economics — Business Administration Business and Economics — Economics 440. Marketing Strategy—The development of integrated strategies for managing the marketing mix; pricing, promotion, physical distribution, and product line. Prerequisite: Marketing 301. (Formerly Marketing 177.) W (4) 470. Marketing Administration — Sales management and analysis, establishment of overall marketing policies, administration of marketing channels, and development of marketing mix. Prerequisite: Marketing 301. (Formerly Marketing 187.) S (4) BUSINESS ADMINISTRATION MAJOR WITH A CONCENTRATION IN FINANCE In addition to the School of Business and Economics and Department of Business Administration requirements, the following courses will be required for a concentration in Finance: Economics 320, Finance 301, 330, 440. And two courses will be selected from: Finance 305, 331, 335, 340, 430, and 450. FINANCE MINOR A baccalaureate degree candidate may obtain a minor in Finance by completing Accounting 201, Economics 101, 320, Finance 320, and approved upper division electives in Finance of at least seven quarter hours. Courses of Instruction 101. Personal Finance—Personal and family budgeting, installment buying, borrowing money, buying a home, and purchasing stocks and bonds. A W (3) 301. Risk and Insurance—Designed for understanding the importance of risk in personal and business affairs, with emphasis placed upon the nature of risk, the insurance mechanism and the functional aspects of insurance. (Formerly Banking and Finance 100) A S (4) 305. Life Insurance—Principles of life insurance; analysis of insurance policies, programs, annuities, reserves, and management problems. W (4) 320. Corporate Finance—Structure of the corporate enterprise, financial and operating ratios, and proper financial plans and methods of marketing securities. Prerequisites: Accounting 201 and Economics 101. (Accounting 310 recommended.) A W S (4) 330. Investments—A study of stocks and bonds, investment risks and financial statements. A W S (4) 331. Investment Analysis—A continuation of Finance 330. Emphasis is on principles of security analysis and balanced financial planning for the individual. (Formerly Banking and Finance 121.) Prerequisite: Finance 330. W S (4) 335. Credit Management—Principles and methods of credit and collection. S (3) 340. Real Estate Principles and Practices—Fundamental economic aspects of real estate, with emphasis on realty as a commodity of trade and as an investment; and an analysis of the forces of demand and factors of supply of urban land as they relate to real estate credit, rents, prices, and city growth. A (3) 430. Bank Operations—The principle problems of commercial banking are discussed from the points of view of the stockholder, management, the customer, and the general public. Prerequisite: Economics 320. A (4) 440. Problems in Financial Administration—Case studies in corporate financial management. Prerequisite: Finance 320. (Formerly Banking and Finance 142.) S (4) 450. Business Fluctuation and Forecasting—Patterns and determinants of fluctuations in our economy over the years, and methods used in forecasting the level of economic activity. Prerequisites: Economics 102 and Economics 251. W (3) DEPARTMENT OF ECONOMICS Elden E. Liechty, Chairman Professors, Kiyotoshi Iwamoto, David B. Timmins; Associate Professors, O. Morrell Clark, Elden E. Liechty; Assistant Professors, Richard M. Alston, Wau-Fu Chi, James Van Erden, Dale Van Metre. Business Economics—The core in Business Economics offers the student a course of study oriented toward business and leading toward employment directly upon graduation or graduate study in business. Emphasis is placed upon Economic Theory (including History of Theory and Managerial Economics) and related studies in Management, Accountancy, and Money and 232 233