Business and Economics — Business Administration Business and Economics — Business Administration Economics 101, Management 301, and approved upper-division electives in Management of at least 13 quarter hours. Courses of Instruction 101. Introduction to Business—Relation of businessman and firm to free enterprise economy, basic principles of major fields of business. (Not open for Junior and Senior Business Administration majors.) A W S (4) 301. Management Concepts—An introductory level management course which presents the concepts, principles, and practices involved in effective management. A W S (3) 320. Business Law—Nature of our legal system, the laws of contract, agency, negotiable instruments, bailments, transportation and sales. A W S (4) 321. Business Law—Laws of insurance, real property, mortgages, wills and bankruptcy. Prerequisite: Management 320. W S (4) 325. Human Relations in Business Organizations—A study of the intrapersonal and interpersonal relations among individuals and groups at various levels of the organizational structure. A W S (4) 330. Personnel Management—Principles, methods, and procedures related to effective utilization of human resources in organizations. Prerequisite: Management 301. A W S (4) 336. Business and Industrial Psychology—The psychological aspects of job satisfaction, attitudes and morale, counseling, incentives, training, efficiency, accidents and safety, testing, promotion, and supervision in industry. A S (3) 364. Production Management—Theories and methods of managing the production function. Prerequisites: Management 301, Economics 251. A W S (3) 440. Organizational Theory—The design and development of effective organizational structures and strategies. Prerequisites: Management 301 and 325. A W (4) 460. Quantitative Decision Analysis—Quantitative techniques for analyzing business problems and improving business decisions. Prerequisites: Economics 350 and Management 364. A S (4) 470. Management Responsibility in Society—A contemporary review of the social responsibilities and ethical considerations which surround, influence, and affect the decision-making process and organizational relationships. A S (4) 478. Business Policy—A capstone course for seniors, which emphasizes policy design and implementation for organizational effectiveness. Students who have not completed the balance of the School of Business and Economics core, should obtain the permission of the instructor. A W S (4) 480. Independent Research—Directed research and study on an individual basis. Prerequisite: Permission of Department Chairman. A W S (1-5) Business Administration Major with a Concentration in Marketing—In addition to the School of Business and Economics and Department of Business Administration requirements, the following courses will be required for a concentration in Marketing: Economics 301 and 302, (one of which meets a School of Business core requirement). Marketing 310, 420, 440, 470, and two courses selected from: Marketing 320, 330, 340, 350, and Management 460. Marketing Minor—A baccalaureate degree candidate may obtain a minor in Marketing by completing Accounting 201, Economics 101, 102, Marketing 301 and approved upper division electives in Marketing of at least 10 hours. Courses of Instruction 301. Marketing Concepts and Practices—Matching products with markets, marketing functions, institutions and areas for management decisions. A W S (4) 310. Consumer Behavior—Key concepts of the social, psychological, and economic sciences as they apply to marketing processes. Prerequisites: Psychology 101 and Marketing 301. A S (4) 320. Salesmanship and Sales Promotion—Techniques of selling. Theory and methods of sales promotion with an emphasis on point of purchase. A W (4) 330. Purchasing—Principles and techniques of effective procurement. Prerequisite: Economics 251. (Offered 1972-73 and alternate years.) W (3) 340. Advertising—Theory, practices, and techniques of advertising; management of advertising programs. W S (4) 204 205