Business and Economics — Business Administration Business and Economics — Business Administration 350. Marketing Institutions—Consideration of problems peculiar to the establishment and management of retail and wholesale businesses and their relationship to the total distribution system. Prerequisite: Marketing 301. A S (4) 420. Marketing Research and Information Systems—Concepts and techniques of providing marketing intelligence for special projects and continuous operations. Prerequisites: Marketing 301 and Economics 251. A S (4) 440. Marketing Strategy—The development of integrated strategies for managing the marketing mix; pricing, promotion, physical distribution, and product line. Prerequisite: Marketing 301. W (4) 470. Marketing Administration — Sales management and analysis, establishment of overall marketing policies, administration of marketing channels, and development of marketing mix. Prerequisite: Marketing 301. S (4) Business Administration Major with a Concentration in Finance—In addition to the School of Business and Economics and Department of Business Administration requirements, the following courses will be required for a concentration in Finance: Economics 301 and 302, (one of which meets a School of Business core requirement). Economics 320, Finance 301, 330, 440, and two courses selected from: Finance 305, 331, 335, 340, 430, and 450. Finance Minor—A baccalaureate degree candidate may obtain a minor in Finance by completing Accounting 201, Economics 101, 320, Finance 320, and approved upper division electives in Finance of at least seven quarter hours. Courses of Instruction 101. Personal Finance—Personal and family budgeting, installment buying, borrowing money, buying a home, and purchasing stocks and bonds. A W S (3) 301. Risk and Insurance—Designed for understanding the importance of risk in personal and business affairs, with emphasis placed upon the nature of risk, the insurance mechanism and the functional aspects of insurance. A S (4) 305. Life Insurance—Principles of life insurance; analysis of insurance policies, programs, annuities, reserves, and management problems. W (4) 206 320. Corporate Finance—Structure of the corporate enterprise, financial and operating ratios, and proper financial plans and methods of marketing securities. Prerequisites: Accounting 201 and Economics 101. (Accounting 310 recommended.) A W S (4) 330. Investments—A study of stocks and bonds, investment risks and financial statements. A W S (4) 331. Investment Analysis—A continuation of Finance 330. Emphasis is on principles of security analysis and balanced financial planning for the individual. Prerequisite: Finance 330. W S (4) 335. Credit Management—Principles and methods of credit and collection. S (3) 340. Real Estate Principles and Practices—Fundamental economic aspects of real estate, with emphasis on realty as a commodity of trade and as an investment; and an analysis of the forces of demand and factors of supply of urban land as they relate to real estate credit, rents, prices, and city growth. A (3) 430. Bank Operations—The principle problems of commercial banking are discussed from the points of view of the stockholder, management, the customer, and the general public. Prerequisite: Economics 320. A (4) 440. Problems in Financial Administration—Case studies in corporate financial management. Prerequisite: Finance 320. S(4) 450. Business Fluctuations and Forecasting—Patterns and determinants of fluctuations in our economy over the years, and methods used in forecasting the level of economic activity. Prerequisites: Economics 102 and Economics 251. W (3) Business Administration Major with a Concentration in Governmental Logistics Management—In addition to the School of Business and Economics and Department of Business Administration requirements, the following courses will be required for a concentration in Governmental Logistics Management: Logistics 305 and 345, and five courses selected from: Logistics 423, 430, 433, 441, 443, 461, 464, 473, and 474. Included in the 75 hours of course-work to be completed outside the School of Business and Economics will be Political Science 473 and Logistics 110. It should be noted that this is a cooperative program between the Department of Business Administration and the Divi- 207