Telitha E. Lindquist College of Arts & Humanities 215 ethical visual communicators on the page or the screen. In addition to creating design projects, students will learn how to critically analyze visual designs and to understand major visual communication theories. Prerequisite: COMM 1130 . COMM 3400 - Public Relations Credits: (3) Typically taught: Fall [Full Sem] Spring [Full Sem] Philosophy and practice of public relations in business, government, education and non profit organizations. Case studies will be selected from a wide range of actual public relations concerns to foster decision-making skills and a mature understanding of public relations management. Prerequisite: COMM 1130 and COMM 3150 , or permission of instructor. COMM 3440 - Public Relations Writing Credits: (3) Typically taught: Spring [Full Sem] Explores principles and practices of a variety of public relations writing formats ranging from news releases to websites. Prerequisite: COMM 3400 or permission of instructor. COMM 3460 - Public Relations and Social Media Credits: (3) Typically taught: Fall [Full Sem] This course will combine theory and practice in teaching the principles of the new "Social Media" or "PR 2.0." Students will learn how new web technologies have expanded the practice of Public Relations beyond the traditional arena and into the fast-moving and dynamic world of public communication on the web. They will learn how to communicate with the news media and directly with the public. The course will prepare them to use the newest technology and practices effectively as they represent their companies and their clients. COMM 3550 - Organizational Communication Credits: (3) Typically taught: Fall [Full Sem] Study of communication in organizations from various theoretical perspectives with an emphasis on the organizational culture perspective. Includes topics such as communicating with external audiences, decision- making, conflict resolution, and power relationships. Prerequisite: COMM 3000 or permission of instructor. COMM 3650 - Communication Law Credits: (3) Typically taught: Fall [Full Sem] Spring [Full Sem] Summer [lst Blk] First Amendment origins, interpretations and philosophy underlying regulation of the mass media. Prerequisite: COMM 30 00 or p ermissio n o f instructo r. COMM 3730 - Media Programming and Audiences Credits: (3) This course focuses on principles, strategies and approaches for creating and scheduling content for radio, television and the World Wide Web. The course also provides an analytical framework for understanding industry trends in media programming, and how those trends are influenced by audience research. Students create and schedule programs, apply programming strategies and philosophies, and learn relevant terminology and audience measurement techniques. Prerequisite: Permission of instructor. COMM 3740 - Copy Writing for Audio and Video Credits: (3) Typically taught: Fall [Full Sem] Spring [Full Sem] Specialized concepts and techniques required to write effectively for radio, television, advertising, and other new media technologies. Prerequisite: COMM 1130 . COMM 3780 - Broadcast News Writing and Production Credits: (3) Typically taught: Fall [Full Sem] Spring [Full Sem] Classroom instruction and practical experience in writing, reporting, performing, producing, and editing for television news. Students will produce newscasts for a local cable channel. Prerequisite: COMM 1130 or permission of instructor. COMM 3820 - Persuasive Communication Credits: (3) Typically taught: Fall [Full Sem] Study of theories and principles of persuasion from classical to modern times. Examines persuasion as a means of influence in interpersonal communication, public speaking, public relations, advertising, politics, and other contexts. Prerequisite: COMM 3000 or permission of instructor. COMM 3850 - Advertising Credits: (3) Typically taught: Fall [Full Sem] Spring [Full Sem] A practical and theoretical study of advertising. Course is designed for students planning careers in advertising, as well Weber State University 2014-2015 Catalog