360 John B. Goddard School of Business & Economics tools. Sales management includes managing the sales force, salesperson selection, deployment, compensation, training, field supervision and industrial marketing management. Prerequisite: MKTG 3010 . MKTG 3450 - Promotion Management Credits: (3) Typically taught: Fall [Full Sem] Spring [Full Sem] Strategic development of advertising, sales, sales management, public relations, and sales promotion programs. Prerequisite: Business Foundations; BSAD 2899 , MKTG 3010 . Prerequisite or concurrent enrollment: MKTG 3100. MKTG 3500 - Retail Management Credits: (3) Typically taught: Fall [Online] Spring [Online] Consideration of issues concerning the establishment and management of retail institutions. Prerequisite: Business Foundations; BSAD 2899 ; MKTG 3010 . MKTG 3600 - International Marketing Credits: (3) Typically taught: Fall [Full Sem] Spring [Full Sem] In this course students will learn the problems and procedures of marketing in foreign countries, including effects of foreign cultures and marketing systems on the design of marketing programs. Prerequisite: Business Foundations; BSAD 2899 ; MKTG 3010 . MKTG 3700 - Business Studies Abroad - International Marketing Credits: (3) Typically taught: Fall [Full Sem] Spring [Full Sem] Summer [Full Sem] Basic principles of international marketing. Fundamentals of international market research including macro and micro- level analysis. Discusses international marketing as part of a global strategy. This course is taught at Fachhochschule Hof, Germany during each fall semester. Students enrolled in this course have to participate in the Study Abroad Program (Contact: Doris Geide-Stevenson, ext. 7634, dgsteven@weber. edu). Prerequisite: Business Foundations; BSAD 2899 , MKTG 3010. MKTG 4200 - Internet Marketing Credits: (3) Typically taught: Fall [Full Sem] Spring [Full Sem] This course is an elective course for Information Systems & Technologies and Marketing majors. The course deals with the steps used in developing a marketing plan, orienting the plan to developing an Internet presence, and developing a World-Wide Web site to implement the on-line components of the plan. Prerequisite: Business Foundations; BSAD 2899 1ST 3110, MKTG 3010. MKTG 4400 - Marketing Strategy Credits: (3) Typically taught: Fall [Online] Spring [Online] This course centers on gaining and sustaining competitive advantages. It entails analyzing customers, competitors, and internal capabilities; then making appropriate product, pricing, promotion, and distribution decisions. Prerequisite: Business Foundations; BSAD 2899 ; ACTG 2020 ; MGMT 3200 ; MKTG 3010 . MKTG 4800 - Independent Research Credits: (1-3) Directed research and study on an individual basis. May be repeated until a total of 4 hours credit is accumulated. Prerequisite: Business Foundations; BSAD 2899 ; Senior Standing; Written Instructor Approval. MKTG 4850 - Marketing Study Abroad Credits: (1-3) Typically taught: Fall [Full Sem] Spring [Full Sem] Summer [Full Sem] This course is designed for students who wish to explore marketing theory and practice in countries other than the U.S. Students will study international marketing as offered through a partner university (or other university with department chair approval). Prerequisite: BSAD 2899 . May be repeated once up to 6 credits. MKTG 4860 - Marketing Internship Credits: (3) Typically taught: Fall [Full Sem] Spring [Full Sem] A structured professional-level field experience. The student will be counseled and supervised as he/she applies and integrates the knowledge and skills obtained through the Marketing courses. Prerequisite: Business Foundations; BSAD 2899 ; Senior Standing; Instructor approval. Course Descriptions - SCM SCM 3050 - Operations and Supply Chain Manage me nt Credits: (3) Typically taught: Fall [Full Sem] Spring [Full Sem] Summer [lst Blk] Supply chain management is the value creation engine of every organization. The focus of this course is to acquaint students with the core elements of supply chain management: 1) customer value, 2) collaborative value creation, and 3) Weber State University 2014-2015 Catalog