Business and Economics — Marketing Business and Economics — Marketing decisions. Prerequisites: Economics 350 and Management 364. W S (4) 470. Management Responsibility in Society—A contemporary review of the social responsibilities and ethical considerations which surround, influence, and affect the decision-making process and organizational relationships. AWS (4) Business Administration Major with a Concentration in Marketing—In addition to the School of Business and Economics and Department of Business Administration requirements, the following courses will be required for a concentration in Marketing: Economics 301 and 302 (one of which meets a School of Business core requirement), Marketing 310, 420, 440, 470, and two courses selected from: Marketing 320, 330, 340, 350, and Management 460. Marketing Minor—A baccalaureate degree candidate who is not seeking a major in the School of Business and Economics may obtain a minor in Marketing by completing Accounting 102, Economics 101, 102, Marketing 301 and approved upper-division electives in Marketing of at least 10 hours. Students majoring in the School of Business and Economics are not required to complete a minor for graduation. If, however, a minor in Marketing is desired by a student majoring in the School of Business and Economics, such may be completed by selecting 15 quarter hours of credit from the following courses: Marketing 310, 320, 330, 340, 350, 420, 440, 470, Business Administration 480 and 489. MARKETING COURSES OF INSTRUCTION 301. Marketing Concepts and Practices—Matching products with markets, marketing functions, institutions and areas for management decisions. AW S (4) 310. Consumer Behavior—Key concepts of the social, psychological, and economic sciences as they apply to marketing processes. Prerequisites: Psychology 101 and Marketing 301. A (4) 320. Salesmanship—Theory, methods, and techniques of effective selling and supervision of the sales force. S (4) 330. Purchasing—Principles and techniques of effective procurement. Prerequisite: Economics 251. (Offered 1974-75 and alternate years.) W (3) 340. Advertising—Theory, practices, and techniques of advertising; management of advertising programs. W S (4) 350. Marketing Institutions—Consideration of problems peculiar to the establishment and management of retail and wholesale businesses and their relationship to the total distribution system. W (4) 420. Marketing Research and Information Systems—Concepts and techniques of providing marketing intelligence for special projects and continuous operations. Prerequisites: Marketing 301 and Economics 251. A (4) 140. Marketing Strategy—The development of integrated strategies for managing the marketing mix; pricing, promotion, physical distribution, and product line. Prerequisite : Marketing 310 or consent of the instructor. W (4) 470. Marketing Administration—A capstone course for Marketing majors and minors. Analysis and establishment of overall marketing policies, administration of marketing channels, and development of marketing mix. Prerequisite: Marketing 440. S (4) Business Administration Major with a Concentration in Finance—In addition to the School of Business and Economics and Department of Business Administration requirements, the following courses will be required for a concentration in Finance: Economics 301 and 302, (one of which meets a School of Business core requirement). Economics 320, Finance 301, 330, 440, and two courses selected from: Finance 305, 331, 335, 340, 435, and 450. Finance Minor—A bacalaureate degree candidate who is not seeking a major in the School of Business and Economics may obtain a minor in Finance by completing Accounting 102, Economics 101, 320, Finance 320, and approved upper-division electives in Finance of at least seven quarter hours. Students majoring in the School of Business and Economics are not required to complete a minor for graduation. If, however, a minor in Finance is desired by a student majoring in the School of Business and Economics, such may be completed by selecting 15 quarter hours of credit from the following courses: Finance 301, 305, 330, 331, 335, 340, 435, 440, 450, Business Administration 480 and 489. 244 245