Answer The Call When we answer the call of our Red Cross we help meet human need everywhere. For the Red Cross is humanity in action . . . doing what you would do if you were face to face with distress. Support your Red Cross. Feature Sheet 1952 RED CROSS FUND $85,000,000 is the goal of the 1952 Red Cross Fund Campaign. Material in this Feature Sheet will help you reach it. Mats of pictures and drop-ins are available in reasonable quantities without charge. Order mats by number only. Use order blank on page 4. Promotion Aids 1952 Red Cross Fund Campaign, March 1-31 Washington D.C. Red Cross Finishes Its Third Costliest Disaster Operation The national Red Cross faces the heavy spring disaster season with funds sharply depleted by the third costliest disaster opera¬tion in its history. Relief operations for victims of the disastrous midwestern floods of last July cost the Red Cross more than $13,600,000 and were not wound up until November. This amount for a single oper¬ation was exceeded only by the $25,000,000 spent on the 1937 Ohio - Mississippi Valley floods and the $17,000,000 spent for floods in the same river system 10 years earlier. The amount spent on the 1951 midwestern floods is more than triple the national expenditure on 300 domestic disaster relief operations during the entire pre¬vious fiscal year. A breakdown of the flood ex¬penditures illustrates the funda¬mental Red Cross policy of fast and direct aid to the victims of disaster by meeting their basic needs—food, clothing and shelter. Approximately three - quarters of Red Cross flood expenditures were for long-term rehabilita¬tion of the disaster sufferers. This consisted principally of rebuild¬ing, repairing and refurnishing homes. In the peak emergency phase of the disaster operation, 85 Red Cross shelters housed 14,- 200 homeless, and 18,000 were being fed. Of the total spent, approxi¬mately $8,500,000 was for the re¬building and repair of more than 6,500 homes. Refurnishing of homes for 10,000 families came to more than $2,889,000. Food, cloth¬ing and other maintenance was $930,000 for 21,000 families aided, and rescue, transportation and mass shelter came to $91,000. The disastrous floods of last July followed a year in which the Red Cross gave aid to more than 300,000 persons in 300 do¬mestic relief operations. These disasters consisted of 3 hurricanes, 36 tornadoes, 14 other storms, 65 floods, 158 fires, and 27 miscellaneous types such as ex¬plosions and wrecks. Toddler's Tub Bath Flooded out of his home, this intrepid youngster takes to the water again as a Red Cross volun¬teer gives him a bath in a disaster shelter. Order No. 4 The Red Cross must cover the world these days—do your part— answer the call. Order No. 1 —2 Col. 1 A—3 Col. NSWER THE CALL (Suggested editorial) With the simple plea "Answer the Call," the American Red Cross this month makes its annual appeal for funds to carry on its local, national, and international work. Here, surely, is a call we must all answer generously and with a full measure of warm-hearted approval. For the call of the Red Cross is the call of suffering humanity every¬where—of human beings in need or distress across the street or across the nation. It is a call which Americans have never failed to answer. It is particularly appropriate, too, that the Red Cross should make this appeal, because few other organizations are so much a part of American life. The Red Cross is not an organization apart from the people of this country. It is made up of the people themselves. When it acts, anywhere, it acts in your behalf—doing what you would do if you were at the scene of disaster or at a soldier's side in Korea or Europe. It is you who makes its great work possible by your gift of time and energy and money. And it is you for whom it exists—no matter who you are, no matter where you live. For Red Cross service is available to all, freely and without question, on the simple human basis of need alone. Answer the call of the Red Cross this month when you are asked to support its great humanitarian work. Answer as generously as you can. Off to War, 'Dave Sanders' Has A Trusty Friend at His Side (NOTE: The name of the serv¬iceman *in this story has been changed but Red Cross services given him are factual — similar services have been given to thou¬sands of other servicemen. Using this story as a pattern, you may wish to trace an anonymous "Pfc. Sanders" from your town through the Red Cross services he has received for a localized news¬paper feature story.) Dave Sanders is a typical young American. At 18 he graduated from high school and joined his father in the latter's one-man jewelry shop. A year later, in the fall of 1950, he was drafted. He ran into the Red Cross right away. At the induction center, Dave and his fellow-recruits were hun¬gry and tired after day-long processing. The local Red Cross chapter's canteen table, complete with coffee and doughnuts, was a welcome sight. Dave's next contact with the Red Cross came mid-way in his advanced training, when his father was taken ill. Fearing that the family business might be lost, Dave applied for a dependency discharge. Investigation by his home-town Red Cross chapter, at the field director's request, re¬vealed that the father's illness would not be prolonged, but that Dave's presence at home on emergency leave was necessary to help solve the family problem. The military granted the leave. Dave's father recovered and re¬sumed charge of his business. Dave finished his training and w&s sent to Korea. On the trans¬port, the Red Cross field director handed him a khaki kitbag made by a chapter's Production and Supply Service. Last summer Dave was wounded. Plasma from blood do¬nated by his fellow Americans at a Red Cross blood donor center helped keep him alive until he could be flown to a hospital in Japan. A Red Cross worker there supplied him with the toilet articles he needed. Since he was unable to use his right hand, a (Continued on Page 3) Red Cross Fund Drive Begins March 1; $85 Million Goal Equals Last Year's A defendant in Brooklyn, N. Y., traffic court recently was told by the magistrate that the borough owed him a debt of gratitude instead of a sum¬mons for overtime parking. The man had parked near the Brooklyn Red Cross Chapter headquarters to do¬nate his third pint of blood. Unexpected delays held up his return to his t:ar six minutes after the hour allowed by the parking meter When the donor appeared in court, he presented a letter from Red Cross officials attest¬ing to the delay that led to the summons. The charge was dismissed. Marine Amputee Commends Blood For Saving Life WESTOVER FIELD, Mass. — Red Cross workers here are still mar¬velling at the spirit shown by Pfc. Robert Dixon, an 18-year-old Marine amputee who arrived re¬cently to visit his family in Lo¬well, Mass. Dixon had lost both legs in battle only four days after he landed in Korea. But it wasn't an embittered young man who ar¬rived by plane from the Far East. He was actually cheerful, and grateful for the help he had re¬ceived—particularly for blood in the days immediately after he was wounded. "I'm alive now only because I got all the blood I needed when I needed it," he told Red Cross workers, "twenty pints in all." Blood and its plasma derivative are largely responsible for the magnificent life - saving record in the Korean war, having re¬duced the mortality rate to fewer than three of every 100 wounded reaching forward hospitals. This winter, blood collections throughout the nation zoomed to approximately 300,000 pints a month as a result of an intensive promotional campaign developed by the Defense Department in cooperation with the Red Cross. Early this year 43 regional Red Cross blood centers, 13 defense blood centers, more than 120 mo¬bile units and 14 cooperating blood banks were supplying over one-third of the nation's hospitals and the military with blood for our fighting men in Korea and for civilian patients. answer the call 1952 RED CROSS FUND Order No. 5 About 1,500,000 Volunteers to Assist In Month-Long Drive The annual fund campaign of the American Red Cross, with a minimum goal this year of $85,- 000,000, will be launched March 1 when approximately 1,500,000 volunteers in the organization's 3,700 chapters throughout the country begin solicitation. The 1952 campaign quo¬ta is the same as last year's, E. Roland Har- riman, national Red Cross president said. ''Despite mounting re- ponsibilities, we were able to hold the goal at this figure through rigid col. economies in operation," he declared. "Red Cross services to the armed forces are increasing as the armed forces are brought to defense strength; our blood program must continue to expand; and our ac¬tivities in safety and health edu¬cation cannot be relaxed. "The organization must be pre¬pared for dis¬aster emergen- cies of the magnitude of last summer's floods in the Middle West and we must support the es¬sential services carried on by volunteers for hospitalized servicemen and veterans and for the civilian Vi Col. population." John S. Sin- icol. clair, New York City, president of the National In¬dustrial Conference Board, and national chairman of the cam¬paign, joined Mr. Harriman in urging generous support of the campaign by every American. "The critical world situation makes it imperative that the Red Cross be fully prepared to answer the call of people in need," he said. "The humanitarian aims of this voluntary organization can be met only if people everywhere heed the call of their less fortunate neighbors." The national Red Cross staff in Services to the Armed Forces had to be increased nearly 50 per cent to 2,577 since the start of the Ko¬rean war, Mr. Sinclair pointed out. Personnel at overseas sta¬tions more than doubled. The number of persons trained in first aid in the year ending last June 30 rose to more than two- and-a-half times the figure in the preceding fiscal year—from 400,- 000 to over a million. The Red Cross goal is a first-aid trained person in every household, Mr. Sinclair said. The shortage of nurses grows constantly more acute, with ex¬pansion of the Army and Navy Nurse Corps, and there is con¬sequent increasing need for Red Cross-trained nurse's aides and home nursing students.