ORGANIZATION PERIOD 1. Set up the campaign operating committee composed of the fund chairman, divi¬sion chairmen, and any other selected leaders. 2. Have this committee meet frequently to promote, organize, and check progress. 3. Division chairmen select captains; captains select workers. 4. Check campaign supplies; set up attractive, centrally located campaign office for files, correspondence, reporting, supplies. 5. Develop adequate system of recording and accounting, providing for daily summary of returns. 6. Complete plans for advance gifts, industrial, and special groups divisions canvass; begin calls. 7. Complete the enlistment of team workers in all divisions. 8. Conduct active speaking campaign before clubs, and organizations. 9. Follow through on calls in advance gifts, industrial, and special groups divisions. 10. Hold information meetings for all workers. 11. Launch intensive publicity campaign, bring to a climax with "kick-off." 12. Decorate city: flags, posters, window displays, billboards, progress thermo¬meter. 13. Hold opening rally, dinner, or "kick-off" meeting. SOLICITATION PERIOD 1. Begin general solicitation, all together, on the appointed day. 2. Maintain full-scale publicity during the canvass to support workers. 3. Campaign leaders check daily with workers through the "chain of command" — chairman with division leaders, division leaders with captains, captains with workers. 4. If weak spots are found, remedy them quickly. 5. Hold report meetings as scheduled. 6. Employ clean-up methods to insure full coverage. 7. Send returns to report meetings or campaign headquarters promptly. 8. Hold victory meeting, audit receipts, report to the public, thank all who helped. PREPARATION FOR NEXT YEAR 1. File estimate for next year's supply needs. -14- 2. Make plans for collection of pledges. 3. Submit final report to chapter treasurer. 4. Determine number of contributions of $1 or more. 5. Review and analyze entire campaign. List strong and weak points. Make recommendations for next campaign. ADDRESS OF NATIONAL HEADQUARTERS AND ADDRESSES AND JURISDICTIONS OF AREA OFFICES NATIONAL HEADQUARTERS — 17th and D Streets, N.W., Washington 13, D.C. EASTERN AREA — 615 North St. Asaph Street, Alex¬andria, Virginia: Connecticut, Delaware, District of Columbia, Indiana, Kentucky, Maine, Maryland, Massa¬chusetts, New Hampshire, New Jersey, New York, Ohio, Pennsylvania, Rhode Island, Vermont, Virginia, West Virginia. SOUTHEASTERN AREA — 230 Spring Street, N.W., Atlanta 3, Georgia: Alabama, Florida, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee. MIDWESTERN AREA — 1709 Washington Avenue, St. Louis 3, Missouri: Arkansas, Colorado, Illinois, Iowa, Kansas, Michigan, Minnesota, Missouri, Nebraska, New Mexico, North Dakota, Oklahoma, South Dakota, Texas, Wisconsin, Wyoming., PACIFIC AREA — 1550 Sutter Street, San Francisco 1, California: Alaska, Arizona, California, Idaho, Montana, Nevada, Oregon, Utah, Washington. INSULAR AND FOREIGN OPERATIONS — 17th and D Streets, N.W., Washington 13, D.C.: including insular chapters in Canal Zone, Guam, Hawaii, Puerto Rico, Samoa, Virgin Islands. -15- Red Cross 50-52_111 he Waldorf Astoria Towers New York, New York January 13, 1952 I have encouraged every Red Cross drive for over thirty years. I have often taken part in them. I have done so from a knowledge of the services it gives, the suffering it alleviates and the lives it saves. /s/ Herbert Hoover Rear Admiral Lamont Pugh Surgeon General, U.S. Navy President BROTHERHOOD OF LOCOMOTIVE FIREMEN AND ENGINEMEN An expanding daily demand upon its resources must be met by the American Red Cross during the coming year to keep pace with the growing responsibilities arising from our defense program. At the same time the Red Cross must prepare for the possible emergencies stemming from world conditions which are admittedly critical. Because its vital blood and plasma project, its traditional services to the Armed Forces, and its task of training additional millions of Americans in First Aid, are adding increased burdens to the "broad disaster and relief work, I urge that all of us give the Red Cross our fullest support. D. B. ROBERTSON, PRESIDENT