17. TO THE CORPORATE VIEW. IT IS FAR TOO EARLY TO TELL WHETHER THESE MEASURES WILL PROVE EFFECTIVE IN DEALING WITH ALL OR MOST OF THE SIX AREAS WITH WHICH CORPORATE EXECUTIVES ARE CONCERNED. YET CERTAINLY THEY ARE STEPS IN THE RIGHT DIRECTION IN MEETING THESE ISSUES IN ONE'S OWN COUNTRY. THEY MAY PROVE LESS EFFECTIVE IN DEALING WITH THE RISING TREND TOWARD EXCESSIVE NATIONALISM. THE MULTINATIONAL COMPANY PROCEEDS AT GREAT PERIL WHEN IT ATTEMPTS TO INTERFERE IN THE POLITICAL PROCESS OF THE HOST COUNTRY. MOST MULTINATIONALS AVOID THIS AT ALL COSTS AND RELY ON GOOD CONDUCT FOR SAFE PASSAGE. EVERY GOVERNMENT AND EVERY PEOPLE MUST PURSUE POLICIES OF ENLIGHTENED SELF-INTEREST. THE NATIONAL INTEREST IS PARAMOUNT. BUT PATRIOTISM BECOMES SELF-DEFEATING NATIONALISM IF IT DETERIORATES INTO A DELIBERATE AND CALCULATED PROGRAM TO HAVE PARTICIPANTS IN THE ECONOMIC ARENA PLAY BY DIFFERENT RULES DEPENDING UPON THEIR